In 2021, Tweets related to pumpkin spice garnered 2.29 million engagements in August alone. This year, engagements hit 2.73 million for a whopping 19% increase. In September 2022, there were almost 4.4 million engagements, making for a 29% increase from September 2021’s numbers. Overall, pumpkin spice engagement is set to hit 15.5 million engagements in 2022. And, sentiment about pumpkin spice is 69% positive. It’s definitely not too late to jump on the pumpkin spice bandwagon.
List of top keywords and engagement levels
Capturing the magic of fall: Building your audience’s fall faves
Pumpkin spice isn’t the only thing people love about this season. Fall is a full vibe, with clothing, music, activities and europe cell phone number list most importantly, emotions attached to it. Tapping into the connection consumers have with the season can yield incredible results. But in order to do that, you have to figure out just what your audience loves about fall.
The aesthetic appreciator
Autumn is undeniably beautiful. Fall scenery Instagram photos basically take themselves, and warm color schemes make set your goals and priorities everything feel a little cozier. For some audiences, fall is all about visual cues.
With their photos of autumn leaves on the golf green
Golf Digest encouraged audience engagement. Golfers cmo email list replied with their own fall golf photos and mentioned members of their foursome to reminisce about past games or express excitement about upcoming ones. Golf Digest leaned into the visual aspects of the game to create buzz.
Since fall marks the beginning of the school year
the aesthetics of academia and autumn have a lot of overlap. The University of South Carolina showed their audience how the changing leaves complement their campus views. Connecting the university with the nostalgia and transitional feelings of fall targets both prospective students and alumni.
