Note: For sending this kind of message, the retailer should have the shopper’s marketing consent and phone number. Service providers track this data differently, so before special lead launching an automated cart abandonment SMS, you should double-check how your SMS provider handles it.
Brand name. Don’t be an anonymous sender
Put your brand name at the front or clearly indicated in the copy to get instant brand recognition.
Shopper’s name. By including your customer’s name, you will make your message more personal.
Brief yet compelling copy. Typically, a single SMS shouldn’t exceed 160 characters, so short and sweet copy is exactly what you need. Emotional triggers like a sense of urgency or scarcity can help your text message to convert.
Discount code. Offering discount codes depends on your online online casino no deposit reward keep strategy. However, if you are willing to offer one, don’t forget to include it in your message.
Every promotional message
should have a clear call-to-action, no matter how short it is.
URL. Always add a link to your store. No matter america email if the customer gets the email or SMS, the link should lead directly to the abandoned cart.
