In the digital age, the fast, precise and reliable transmission of information is more important than ever. Visual communication is particularly promising. At first glance, the complex Bringing B2B content sector does not seem to be suitable here. But precisely because information on difficult topics and products that require explanation is conveyed here, the use of various videos is suitable. Another advantage: there is no shortage of content in the Bringing B2B content sector. As experts in their own specialist field, B2B companies offer their customers an exclusive service with technically relevant content.
Marketing videos are the ideal way to convey
B2B content clearly. Facts are best absorbed and processed overseas data when multiple senses are addressed. While long texts require a high level of concentration from the reader and quickly tire, pure images often cannot explain the facts in the desired depth. A text-image combination achieves more. In addition, there are online usage behaviors that can be transferred almost 1:1 from the private sphere to the business world: Crisp and comprehensibly prepared content is preferred.
While most people associate marketing videos with advertising formats such as image films or product films, other formats offer a high benefit for customer loyalty with comparatively little effort. They also bring with them a service aspect that should not be neglected. Content and knowledge, which is usually already available in the company, only need to be presented in an appealing way.
There are numerous ways to create interesting content the structure of viruses and their features for your target group. Depending on the purpose of the content, a different type of presentation may be useful. Below we show you the most important video formats in B2B:
The explanatory video
While a product film arouses initial interest, an explanatory video goes into more depth and clearly presents technical details or the application of a product. In short: the product film advertises, the explanatory video informs. Bringing B2B content This way, potential customers can find out more information before making a purchase and have a better basis for making a decision. This is an important factor, especially for complex products. As additional content to your product in the online shop, an explanatory video can do wonders for the conversion rate.
The form in which the content is presented here depends mainly on the product or service. 3D animations or animated infographics and flow charts are suitable for abstract topics. If the product is a bit more “tangible”, moderated product demonstrations are a good way to present the key functions.
The how-to video
This format is similar to the explanatory video. Bringing B2B content However, it offers even more detailed information about a product or application. A process is shown step by step so that the viewer can follow and, if necessary, repeat the process themselves. Many do-it-yourself videos work usa b2b list according to this principle, as do assembly instructions and tutorials. Screencasts are particularly well suited as how-to videos for software or online applications.
The event film
Being present at trade fairs is important. But why should only the visitors to the trade fair know about it? A brief overview of the event attended, the most important topics on site and the voices of the visitors convey expertise, show presence and position the company as a key player in the industry. You also offer those “staying at home” an informative service in the form of event reporting. Add some variety to this format by having an employee report live from an event on Facebook. Live streaming of events offers great potential for both beginners and B2B companies that are already involved in video marketing.
