Google Business Profile (GBP) is a free local SEO tool that influences your business’s appearance on Google Search, Maps, and Shopping.
What can GBP do?
Use your GBP to:
- Increase local visitors mobile phone numbers (thanks to greater visibility in SERPs)
- Get more reviews to gain credibility
- Sharing business information with customers
Here is an example of local search results on Google:
And this is what a GBP looks like:
Businesses with complete and optimized PGE are more likely to appear in results that include phrases like “where to buy” and “near me.”
The search engine can extract this information from your profile to display to relevant searchers.
PGEs are essential for customer-facing businesses, whether or not they have physical stores.
Because?
Customers who find complete GBP are 2.7 lead maximization strategies: convert and win! times more likely to consider a business to be reputable. And trustworthy businesses are more likely to get backlinks that further increase their authority.
To set up your GBP, visit Google Maps and open the menu (the three horizontal lines in the top left corner).
Find and click the ” Add your business ” button.
If you don’t have a business account, follow the steps in our guide to creating one. (If you’re claiming an existing listing, there’s help for that, too.)
You can choose to manually add your business contact information to local directories.
In addition to accurate NAP (name, address, phone number) data, Google recommends including useful information about your products or services in your description.
Google does not allow irrelevant content that is:
- Poor quality or distracting (e.g. misspelled or incoherent words)
- Promotional or price-oriented (for example, announcing special offers or sales)
- Any type of link
Instead, use your GBP description to highlight what makes you different. Like your company’s history and mission.
Alternatively, use Semrush’s listing management tool to automatically manage your NAP information across 70+ US directories.
These optimizations will help you stand out and gain a competitive advantage.
4. PageSpeed Insights for User Experience
PageSpeed Insights is a free UX tool that analyzes the page speed of a website.
Assigns page scores between 0 and 100 on both mobile and desktop devices.
Why is a fast site important?
Because a Portent study found that a site with a loading time of 1 second has a conversion rate three times higher than one that takes 5 seconds.
This is what the PageSpeed Insights dashboard looks like:
What can PageSpeed Insights do?
Google doesn’t use the tool to rank your ukraine business directory site or content. But it does indicate factors that affect SEO. For example, page speed and page experience .
The higher your score, the faster and more efficient your website is. Which means it’s more likely to have a positive impact on your search rankings.
To see your score, go to Google PageSpeed Insights . Enter your URL and click ” Analyze “:
This can take anywhere from a few seconds to a minute. It depends on how much is on your page and the speed of your internet.
Once complete, you’ll see a score for both the mobile and desktop versions, as well as a list of opportunities to improve your page’s performance.
