The terms considered should definitely be found on the corresponding landing page. This may sound trivial, but the mistake of not using them is still found in many accounts. Consider SEO aspects Google “punishes” this with a poor quality score and thus a higher expected click price.
If important terms are identified as potential keywords during research, these can also be integrated into the texts of the target page using appropriate SEO on-page measures. Terms relevant to the company should always be used in communication.
Use tools
For the actual keyword research in the SEA area, you telegram data can use the free Google Keyword Planner . Experience has shown that this gives the search volume for the keywords relatively accurately. In addition to the monthly search volume, you can also search for potentially new keywords. Only the terms actually searched for are displayed. These in turn must be checked for relevance. This is because often only a small proportion of the suggested keywords are suitable for advertising via the Google search network.
The following websites and tools are also suitable for keyword research:
- Google Suggest and Ubersuggest to quickly identify the . Consider SEO aspects most frequently searched term combinations of potential keywords.
- If available, use the onsite search of your own website to identify the most relevant search terms.
- The SEO tools SISTRIX and RYTE to find out which keywords a website is already ranking for.
- Keywordtool.io for quickly increasing search terms.
- openthesaurus or DUDEN to identify related terms.
- B2B directories such as EUROPAGES or Direct create a voice for your brand Industry for identifying competitors and substitutes. Keywords that are already stored in the company profiles and can be viewed publicly are also helpful.
- AnswerThePublic for a better understanding of search intent and further suggestions for . Consider SEO aspects long-tail keywords.
- Google Trends for the development of search volume of keywords over time. Google Trends is only suitable to a limited extent for the B2B sector, as the keywords are often niche terms and do not have a sufficiently strong search volume.
Sort out keywords
Keywords without a specified search volume should be viewed as such and not pursued at this time. It is important to note that search queries change over time. One year later, irrelevant keywords can become search terms with sufficient search volume. This is not unusual in the B2B sector either.
When querying search volume, it is essential to check usa b2b list which region was selected for the query. In addition to the browser’s language setting, the respective target regions can also be explicitly set here. As a general recommendation, the language of the ad text and the actually relevant region should always be specified.
For a DACH campaign, the language is “German” and the regions are “Germany”, “Austria” and “Switzerland”. If the keywords queried are predominantly English terms . Consider SEO aspects this language orientation should also be checked. This is especially true in the software and IT industry or for providers of high-tech products.
