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介绍如何收集、整理和管理客户数据，利用CRM系统辅助精准客户细分。细分是个性化营销的关键，直接影响邮件的打开率和转化率。
详细讲解邮件标题、正文、视觉设计和行 B2B电子邮件清单 动号召（CTA）的写作技巧。课程会分享高转化率邮件的案例分析和文案撰写法则。
教授如何利用自动化工具搭建邮件营销流程，包括 为什么电子邮件营销是 b2b 营销的核心？ 欢迎邮件、客户培育、促销活动和流失挽回等不同场景的自动化策略。
讲解如何使用数据指标（打开率、点击率、退订率等）评 WhatsApp 电话列表 估营销效果，结合A/B测试优化邮件内容和发送时间，实现持续改进。
部分高级课程还会涉及如何结合社交媒体、内容营销和销售团队，实现跨渠道协同，提升整体营销ROI。
