If you’re offering an incentive, you can increase the value of the incentive with each message, which will help you determine whether your customer has lapsed c level executive list for pricing or other reasons.
the only kind of messages you can send in a lapsed-purchase campaign:
Feedback requests: Find out
why they’re lapsing—especially for first-time customers.
What’s new: Tempt your customers back with new products that might interest them.
UGC/Social proof: Remind your customers that others have had a great experience with you.
Replenishment reminders: For quick-moving consumables, anticipate your customers’ needs by reminding them to reorder before they run out.
Using a bit of variety of messages and finding out what best performs for your online store will help you fine tune these lapsed-purchase campaigns as you go.
running your ecommerce store
data is your best friend—as long as you know what to do with it. By running a simple analysis and using that data to segment your lapsed-purchase campaigns, you can decide how to better personalize those campaigns so they’ll be more effective.
You can’t win back every lapsed-purchaser, but the ones the house also includes four restaurants you do may just become life-long loyal customers.
Get a personal 1-on-1 demo and see how Omnisend can help you segment your lapsed-purchasers!
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