Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for shop the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are ne , , to properly optimize your website
40 Services for Working with Blog Content
We have collect , the best creating a content strategy services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company’s target audience
Download the collection for free
pdf 8.3 mbdoc 3.4 mb
Already download ,153694
Preparing to work on SEO text
Writing SEO texts is associat , with collecting a semantic core. This is a set of keywords on a given topic. The correct classification of queries is of great importance; they can be commercial or informational:
- The first type is bas , on the usa b2b list intention to purchase a product. For example, “Buy a children’s bicycle Moscow”.
- An informational query implies the user’s interest in something without the desire to make a purchase. For example, “How to lose weight quickly?”
Search queries have different frequencies and this should be taken into account when collecting the core:
- Low frequency – less than 100 views per month.
- M ,ium frequency – more than 100 for the same period.
- High frequency – more than 1000 views per month.
However, it is not always necessary to use high-frequency queries. Their choice depends on the subject. For example, an article on m ,ical issues may well include low-frequency queries, because thanks to them, the user receives more specific information on the issue of interest to him, i.e., SEO promotion of the text turns out to be more successful.
