This stage includes: analysis of reference profiles, donor IP addresses, and competitive sites.
(Alexa service shows the dynamics of the popularity of the resource)
1. Link Profile Analysis
It is important to monitor the naturalness email data of the link mass. For example, do not insert links to adult stores in borscht recipes.
You can use the Ahrefs service, which will analyze the quality of the inserted links.
2. Analysis of donor sites
It is necessary to control aggregators, link exchanges, and moderate purchased links. Otherwise, your floor coverings may become closely intertwined with drugs for sexually transmitted infections.
When conducting an external audit of a site, it is also necessary to pay attention to the naturalness of the anchor list.
3. Competitor analysis
For monitoring foreign “colleagues”, the 2024 updated phone number database list optimal tool is SemRush, for covering Ukrainian, Russian, Bulgarian, and Kazakhstani databases – Serpstat, for Moscow – SpyWords, at the peak of popularity Ahrefs, but Seo Power Suite with its Spy Glass tool is more often used only in the Western market.
Semantic analysis
At this stage, the semantic core, the distribution of queries, and their potential are subject to audit.
Tools for working with semantics:
Yandex.Metrica, Google Analytics, LiveInternet, Wordstat, search tips, Key Collector, Rank Tracker (from Seo Power Suite), parsing of highlights and thematic words from the online service arsenkin.ru and others. There are also ready-made databases of key queries, such as “Pastukhova Database”, “Bukvarix” database (an online service), etc.
Both the manual sorting method and special programs are used to distribute key queries. Today, one of the most popular is key collector. Note that key collector also has a similar function. For a choice, you can see – desktop options: MegaLemma, TopSite, MindSerp. And online services: Kg.ppc.panel, S: toolz, JustMagic, Coolakov, Seointellect, Topvisor, SEMparser, SE Ranking, Rush Analytics, Keysa, MC-Castle.
In the programs, you can see statistics, create query groups, and apply various filters.
Site structure analysis
The structure of the site is closely intertwined with its semantic core. At this stage, semantic compliance, depth of nesting, and navigation are analyzed.
Possible errors:
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nesting level more than 4;
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the structure does not correspond to the semantics;
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Spam, which can lead to the site being banned.
Commercial website analysis
At our level, it is enough to check the belgium business directory availability of a contact page, directions, operating hours, certificates, and other documents that are worthy of customer trust.
Setting goals in web analytics makes it easier to conduct your own SEO analysis of your site. Although for a quality free audit, you still need not only desire, but also knowledge and analytical skills.
If you do not have enough time and reliable knowledge, you should consider entrusting the audit to special companies. The amount saved on services may be much less than the amount of lost profit due to improperly configured site operation.
SEOTM company offers you its services. Professional audit and comprehensive disclosure of the site’s potential are guaranteed to you.
