Find out the answer to the question of what marketing agencies do. You will also learn about the benefits of hiring an agency and its main responsibilities.
If you are looking for a marketing agency in Chisinau, you are probably wondering what services they provide and how they can help your business. This is a great question, and you will want to know the answer before you continue working with the agency.
Find out what a marketing agency is, what they do, and who uses marketing agencies.
What is a marketing agency?
A marketing agency can specialize in a variety of areas, making the term “marketing agency” quite broad. Some agencies specialize in inbound marketing, others in reputation management, and others in public relations.
So, what a marketing agency does will depend on its specialization. Another term for a marketing agency is a marketing firm. They are the same thing, it is just a matter of which term the business prefers to use.
Marketing agencies often provide the following services:
- Marketing strategy
- Social Media Management
- Pay Per Click Advertising
- Email Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Blogging
- Website design and development
- Conversion Rate Optimization (CRO)
- Video editing
- Reputation management
- Marketing automation
- Customer Relationship Management System (CRS)
- Sales promotion
- Marketing analytics and reporting
The most important thing to look for in a good marketing strategy is a company that will take the time to learn about your business, understand your target audience, and then build a marketing strategy around that. Ideally, the process of developing your business should be collaborative, where you don’t just go to an agency and ask for something specific. You want to give the agency time to present their best ideas so they can bring their expertise to your business.
Marketing agencies that only take orders exist, but they are not the best for achieving meaningful business results. This also means that your business will have to give the marketing agency some space and leeway to implement its best strategy, which may mean testing and retesting to find what resonates best with your audience.
Services provided by a marketing agency in Chisinau
Marketing agency Chisinau offers a wide range of services, including development of marketing strategies, social media management and SEO optimization.
1. Marketing strategy
The most important thing a marketing agency does is marketing strategy. This is where their expertise comes in, and this is where going beyond your organization will be most beneficial. While many people can learn how to work an advertising platform or email marketing system, marketing strategy takes experience and time to perfect.
Your marketing strategy should country wise email marketing list include key performance indicators, goals, and clear audience targeting. Creating a marketing strategy can take time, and companies are often anxious to start marketing to see results. Just know that this step is critical to achieving the best results.
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2. Campaign planning
Once you have a marketing strategy, you will have a number of campaigns that will sit underneath it. This may be because your business has some seasonality. Or it may be because you want to introduce a new product or reach a new audience. Campaigns sit within your main marketing plan and focus on a specific goal within your overall marketing strategy.
3. Content Marketing
Content is a critical part of any successful marketing plan. At the beginning of the year, 60 percent of marketers predicted they would increase their content budget for 2022 compared to 2021. And the number one format for content marketing is video, according to marketers surveyed in 2021.
4. Email Marketing
As you create new content, you will want what is descriptive statistics and where is it used to get it to your prospects and customers. New content provides the perfect touchpoint for your customers. While email is part of content marketing, there is more to it than just creating content. You will also want to be strategic about your email template in terms of where your calls to action are, how you format the content, and who you send it to. For example, list segmentation can help you gain a deeper understanding of your email list and what your audience is interested in.
Email marketing involves a carefully thought out strategy. This is where having an agency comes in handy because they will have an email expert on staff so you don’t have to hire a full marketing team yourself or find a unicorn marketer who can do it all and do it well.
5. Social Media Marketing
Social media can be a powerful way to brand your company and spread your message to your target audience. Your audience is likely on one of the many social media platforms, so you should be there too. And if you engage in social listening, you’ll know what people are saying about you to gain valuable insights to grow and improve your business.
A marketing agency knows the pros and cons of each social network and can recommend the best ones for your business based on your audience. Knowing when and what to post can be tricky. Your marketing agency will be an expert in this area. Additionally, social listening requires specific skills and tools. Your marketing agency has these resources.
6. Search Engine Optimization (SEO)
SEO is a must in today’s online marketplace. But it’s also quite complex and confusing. You can’t just search for keywords related to your products or services and use them on your product pages. SEO requires knowledge of website development, content management skills, backlinking know-how, and more.
Having an SEO strategist will provide many benefits to your online strategy, including a clear path to better search engine rankings.
Learn more about local SEO in Chisinau and how it can help your business attract local customers.
Advantages of cooperation with the marketing agency of Chisinau
Working with a marketing agency in Chisinau helps businesses effectively promote their products and services in the local market. When deciding whether to work with an in-house marketing team or hire a marketing agency to meet your needs, you should consider the benefits of working with an agency.
1. Scales with you as you grow
As your business grows and evolves, your agency can scale to meet your needs much more easily than with an in-house team. An agency can also handle sudden changes, such as the seasonality of your marketing, without hiring contractors or temporary staff.
2. Quality marketing strategy
It all starts with a good marketing strategy. Without an effective strategy, you will see limited results from your marketing efforts. And marketing agencies are well-oiled machines, which means they are unlikely to make mistakes in your marketing.
3. Reliability
Marketing agencies are focused on retaining existing clients. This way, they will be reliable and there for you when you need them. You can be sure that they will deliver content and results on time because they have set aside time to do the work.
4. Innovations
Marketing agencies are always watching trends and reading about new tactics to try. You will get some of the most innovative marketing work when you hire an agency to do your work.
5. Results-oriented marketing
Marketing agencies look at success through marketing analytics. It’s not just about increasing website traffic, but also more leads and conversions. Results-based marketing ensures that you get the most out of the work you do and the money you spend. The agency should be able to advise you on what you should continue to do, stop doing, and do more of to see the best results.
Hiring a marketing agency in Chisinau is an effective way to improve your business visibility and attract new customers in the local market. New Light Digital focuses on meaningful metrics that show the value and return on investment of the marketing work you do. Book a free consultation now to learn more.
