However, use these more immediate channels sparingly. A lapsed-purchaser is already not the most eager of customers, so blasting them with five SMSes rapid fire phone number list isn’t going to convince them.
Using the purchase frequency analysis, you know when your customers begin to grow cold. Knowing the average time between purchases allows you to send the message at the right time, as opposed to relying on arbitrary timelines that mean nothing to your brand or customers.
It also allows you to proactively
target your customers and anticipate their needs before they become lapsed.
On another note, when one of your customers enters a lapsed-purchase campaign, make sure they’re not receiving other automations and promotional campaigns. Inundating how carry out online casino bonus deals work? your lapsed customers isn’t the best way to bring them back.
Send the right amount of messages:
With a laCart Abandonment SMS: How america email to Integrate Text Messages into Your Strategy
by
Steve Hutt
6 minute read
Cart abandonment, SMS integration.
