As we mention, SEO is not only one of the first digital marketing strategies implement, but also one of the most chang , especially in recent years.
So, to help you better understand how search engine optimization works, let’s look at how SEO has evolv from its origins to the present day.
The Early Days of SEO: The Rise of Keyword Threats
To say that SEO was at the dawn of digital marketing doesn’t mean going back too far. Although it seems absolutely essential to us today, the reality is that it emerg nearly 30 telegram number list years ago. After all, the first search engines emerg in the early 1990s , and Google only came into being in 1996.
As you can imagine, search engines were all the rage from the start, opening up a unique opportunity to develop marketing campaigns. However, there was a problem: how to drive traffic to a specific website?
The answer came almost by chance
When some content creators realiz they could easily manipulate search results . To be more precise, they did this by repeatly repeating the keyword they want a page to rank for. This strategy is known as keyword stuffing and, today, is consider a black hat SEO practice , penaliz by search engines. This alone was enough to secure a privileg position on the internet.
This is because, initially , search engines only consider keywords to find the information their users were looking for. However, search engines have evolv and now consider hundrs of there are numerous sites online factors when ranking a website.
Google , in particular, has had hundrs of updates , many of which even the SEOs closest to Google seem unaware of. Since Google has a monopoly on online search, knowing its specifications for web content ranking is crucial to developing quality marketing campaigns .
Changes in Google’s algorithms: the impact on SEO
SEO itself, with its techniques and complexities, was born with Google and the changes to its algorithm . That is, the formulas this search engine uses to determine taiwan lists which pages will rank in search results and in what position.
