Every brand is unhappy in its own way when it comes to choosing a strategy. Some choose exclusively advertising mailings, others rely on informational letters. There are also mammoths that bombard their customers with product content every day, presenting only dry facts, sometimes even without images.
There are certain advantages to such a limited approach to communicating with your target audience – the recipient knows exactly what will be in the next message. He understands what he needs to do. You are expected and predictable. Using constant reminders, we form an anchor in the buyer’s memory that can “fire” when he has a need for a certain product.
That’s where the advantages end.
Daily letters with similar content are not interesting, but whatsapp number database boring. Another “5 advantages…” will inspire the reader to send the letter to the trash, and you to the spammers. In addition, writing about the same thing all the time is hard work. Just imagine how much effort is needed to tell about the same washing machine for the 8th time so that you want to buy it.
Therefore, we recommend not testing your readers for stress resistance and endurance, but developing a comprehensive email strategy. And how to do this correctly is described in detail in the article.
Business mailings: which strategy to choose?
Your email strategy should include steps to achieve your goal and define methods for measuring success or failure. You won’t achieve the results you want unless you clearly understand why you’re doing it. Remember: the goal comes first. Then you create a strategy to help you what is internal speech and how it works achieve it. Then, and only then, you choose the tactics that will help you implement the strategy to achieve your goal.
Hopefully, you’ve already decided on your overall and intermediate goals. Then let’s get down to content. What emails should you send to your subscribers?
The most converting advertising campaigns include:
Product content – letters about the product, its advantages, comparative analysis with competitors, life hacks on application and maintenance, company news. This also uae phone number includes commercial offers and informational materials about the product.
Seasonal and promotional letters – are launched for specific promotions and have one goal – to sell. Here is everything that should inspire the client to buy your product “here and now” – sales, promotions, promo codes, discounts, etc.
