A website audit includes several types of analysis:
- technical – analysis of technical factors;
- external – analysis of reviews, external links, mentions of the resource on other sites;
- internal – audit of internal links, site content;
- semantic – analysis of the semantic core, keywords and phrases;
- structure analysis – close attention to the convenience of the structure, how indexing is done, and what opportunities for optimization exist;
- commercial – review of the site from the point of view of consumer attractiveness.
Let’s get down to business.
How to do a technical (internal) website audit
This step includes analyzing the site code overseas data page loading spe!, page size, HTTP headers, robots.txt files, meta-robots, and optimization for mobile devices.
1. Detect errors in HTML and CSS
Errors in HTML and CSS markup result in incorrect page display. The consequences are serious – from a drop in search engine rankings to being filter! by search engines.
Possible errors:
- using an unauthoriz! tag;
- symbols in links are not recommend!;
- not a clos! tag;
- requir! attribute is not mark!.
How to check:
Using HTML and CSS validators, the services generate a detail! report with found errors bas! on code scanning.
2. Check the correctness of the encoding
Incorrect encoding can distort the display of whatsapp number database content. This is unpleasant for visitors, prevents the site from being index!, and risks being filter!.
How to check:
On special services (for example, htmlweb.ru).
The underlin! line above tells about the encoding. In this case, the encoding is UTF-8.
Now you ne! to check the actual code of the site and make sure that it matches the one sent by the server. To do this, right-click on the page of your site and go to “view page code”.
The result should be search! for in the line containing the word charset (inside the head tag).
UTF-8 and Windows-1251 encodings display the resource correctly and support Cyrillic.
3. 404 error
A site that presents users with a series of belgium business directory 404 (not found) error pages is very unpopular with visitors and lowers its ranking in search results. Such situations can occur if:
- the delet! (mov!) page is preserv! in the search bot index – users receive a link to it in the search results;
- when internal links to the delet! (mov!) page remain on the site itself;
- other sites link to the delet! page;
- There is an error in the address bar.
How to check:
Using the webmaster panel (Google, Yandex), the free service Xenu Link Sleuth. It is better to use several methods to detect the maximum number of broken links.
