PPC advertisers use a lot of data but big data comes with bigger security risks. It’s never been more important to keep your accounts secure and protect yourself from any security breaches.
The risks are increasing all the time, too, as hackers use increasingly advanced techniques, and trends like working from home open new threats. Luckily, PPC platforms like Google Ads have their own security features and guidelines you can follow to keep accounts safe and this article explains what else you can do to protect yourself.
Check the security features & recommendations of each PPC platform
The first step to protecting your PPC accounts overseas data is to check the security features and recommendations of each platform. Google has a variety of security features built into its various products (including Google Ads) and it also recommends additional steps you can take to protect your account.
Facebook, LinkedIn and other networks all come with their own features and recommendations so familiarise yourself with each platform.
Here are some of the key steps Google recommends for protecting your Google Ads account:
1. Require your users to enable 2-Step Verification
Account administrators can require all users digital marketing trends in 2021 of their Google Ads accounts to enable 2-Step Verification. When you set up 2-Step Verification, you’ll sign into your account using a password and a second verification step. The second verification step can involve a phone call, the Google Authenticator App, a security key or a text message (SMS).
2. “Confirm it’s you” security challenges
To help protect your account, you may europe email need to prove it’s you when you try to complete sensitive actions like the following:
- Inviting Standard or Admin users
- Performing unusual budget changes
- Creating Ads with URL domains not previously used in your account
- Creating Campaigns with apps not previously used in your account
When attempting these actions, you may be asked to confirm it’s really you by completing a security challenge such as receiving a security code on your phone.
