Content marketing requires data and facts to corroborate the success of posts on platforms such as corporate blogs . This type of feedback will allow you to define courses of action! make decisions! make corrections! and launch future strategies with confidence and security.
To measure this success! several factors must be taken into account. What are the main ones?
The importance of Key Performance Indicators (KPIs)
These indicators measure different audience phone number database interactions with content. Analyzing each of them is essential for a digital strategy! as it allows us to gauge the success of the work being done in concrete numbers. Therefore! without them! it will be very difficult to know where the brand is headed and how effectively it is connecting with followers and customers.
Indicators to which we should pay attention
Among those that will measure the success of blog content are the following:
-Post stay time: Broadly speaking! this indicates the number of minutes the average visitor spends reading and enjoying the content. This KPI can be compared with another piece of data to make the information more reliable: the estimated reading time for a given post.
For example! if a 700-word post takes 8 australia database directory minutes to read and the average stay is 8 to 10 minutes maximum! such a number also indicates that! under normal circumstances! the visitor actually pays attention to the content from beginning to end.
-Total views received: This is one of the Don’t be fooled by data: discover the pitfalls of data analysis and how to avoid them most important numbers for any marketer. It’s important to know how many unique views a post received! as it’s very important for measuring total traffic. However! this figure can be misleading.
For example! in objective terms! a post with 10!000 views that generates 40% engagement (such as filling out a short form included at the end! for example) could be considered more successful than one with 50!000 views but 5% engagement .
-Number of shares the post has been shared: This is where digital marketing and social media marketing come together perfectly. It’s now imperative to know how popular blog posts are on social media! as this guarantees the visibility and dissemination of your work.
