“I work in PR.” Usually after these words the interlocutor has a picture of a constant holiday, which is accompanied by exquisite conversations at a social event with a glass of champagne. But who, if not a real PR specialist, knows what efforts are hidden behind the scenes of a beautiful life.
Why does a PR person need two hands? That’s right, to hold a whatsapp data laptop in one and a phone in the other. The larger device has a document with the company’s news open on its screen, and the smaller gadget is responsible for calls to the editorial office.
Writing a press release that a journalist will notice in an inbox full of emails is a difficult task. Especially if a brand doesn’t just send out one release a month, but wants to share four or five pieces of news.
What kind of press release should it be so that yours gets notic in the flow of news riot?
We create topics that are read
A news item is a piece of news that can earn the public’s attention and which the mia will want to report on themselves.
Have you launch a new product, are you expecting an interesting event, or maybe your company has conduct useful research in its industry? You are almost lucky. Why almost? To analysis of the text structure interest the audience, you ne to prove that the message is really important and necessary. Today, a PR specialist makes news, and does not just send out informational letters. Therefore, the headline is a priority: creative, eye-catching, moderately provocative. A letter with such a subject cannot remain unread.
But even if no big events are expect There is no ne to despair: the brand always has something to tell the audience. Here are some ideas.
New is well forgotten old
Ask yourself what inspir and motivat you in the past, b2c fax and how that experience can benefit you now. Create a checklist of habits or recommendations tailor to your audience, such as a selection of books or podcasts.
- Take a look at the calendar
Birthdays, professional holidays, unusual corporate event concepts – everything can and should be talk about if you do it creatively and convey the idea of team spirit.
- Achievements
Integration into forums, participation in conferences and exhibitions, collaborations – your experience of success in cooperation with other brands will be useful and interesting to the audience.
- Cases
A great move in press releases is problem solving. For example, a case study with a step-by-step story about how to launch a brand for the first time, develop a strategy for the next year, and get out of a crisis situation.
Press release skeleton
- Headline
Short and concise, aim at attracting the attention of the journalist and reader at first glance.
