Important news of the week: Telegram monetization and advertising updates on VKontakte

On air is Likeni’s pre-New Year digest with the most important fresh and smart materials that came out this week. Today in the episode we will discuss the upcoming accurate mobile phone number list monetization of Telegram and study the updates in the VKontakte advertising account.

 

We will also test voice chats in Telegram and the paid subscription service in Odnoklassniki.

Number of the week

 

Mail.ru Group and Rostelecom have created a video service for schoolchildren called Sferum , an analogue of Zoom. The distance learning platform allows you to create video conferences for 100 people, each of whom can virtually “raise their hand” or turn on a screen sharing.

  • Telegram will introduce monetization in 2021 .
  • Odnoklassniki: the most popular advertising the text content on the site solves two main tasks formats and the dynamics of investments in promotion.
  • Instagram has blocked some of Direct’s functions due to new EU rules.
  • A “Recommend” button has appeared in VKontakte communities .
  • VKontakte has improved automatic price management .
  • Odnoklassniki has launched a service for paid subscriptions to group content.
  • Telegram now has voice chats in groups and new animations.
  • E-commerce VKontakte: TOP purchases of 2020 .
  • VKontakte has added optimization of advertising by conversions .

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