Brands can choose to implement a Increase the multi-channel or omnichannel strategy according to their preferences, as they do not have to reduce their growth potential by using only one strategy.
Brands with physical stores can opt for a digital presence to expand their horizons, just as online businesses can create strategies to establish a presence on various internet platforms.
It is clear that all of this depends on the target audience of each company and that is why market research serves as a guide to draw up communication strategies. For example, if the target audience of a business is young people, it should opt for channels such as e-commerce, social networks or a physical store.
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What is a sales forecast ukraine business directory for? [4 ADVANTAGEOUS USES]
By Douglas da Silva, Web Content & SEO Associate, LATAM
Last updated on 20 September 2022
