To kick-start your programmatic SEO strategy and generate content ideas, conducting keyword research is essential.
Keyword research helps you identify the terms and phrases your target audience is searching for, allowing you to optimize your pages effectively.
When conducting keyword research, it is important to understand the concept of head terms and modifiers, which form the basis of long-tail keywords.
Here’s a general overview:
Head Terms : Head terms are short, broad keywords that are usually one or two words long. They are highly competitive and have high search volume. Examples of head terms include “ shoes ,” “ digital marketing ,” or “ travel destinations .” While targeting head terms can bring significant traffic, the challenge is that they can be difficult to rank for due to intense competition.
Modifiers :
Modifiers are words or phrases added to a head term to create a more specific, long-tail keyword. These modifiers help refine search intent and target a narrower audience. Examples of modifiers include “ best ,” “ top ,” “ affordable ,” “ guide ,” “ review ,” “ 2023 ,” and “ near me .” By adding modifiers to your head term, you can find less competitive keywords that still attract relevant traffic.
By combining head terms with modifiers, you create long-tail keywords that align with the goals of programmatic SEO.
Long tail keywords are more specific, have lower search volume, but often indicate higher purchase intent and conversion potential.
For example:
Head Term : “Shoes”
Long Tail Keywords : “Best running shoes for women,” “Affordable men’s leather shoes,” “Comfortable sneakers for kids”
Head Term : “Digital Marketing”
Long Tail Keywords : “Content marketing strategies for startups,” “Social media advertising tips for small businesses,” “SEO trends in 2023”
Head Term : “Travel Destinations”
Long Tail Keywords : “Family friendly vacation spots in Europe,” “Budget friendly honeymoon destinations in Asia,” “Less visited tourist destinations in South America”
Programmatic SEO aims to generate and optimize pages for these long tail keywords, allowing you to capture more targeted traffic and potentially increase conversions.
Remember, in-depth keyword research is essential to uncover relevant content ideas and understand the search intent of your target audience. This allows you to align your programmatic SEO efforts with the specific queries and interests of your potential customers.
