The Cool Kids Corner:
Hello! I’m Mark Horseman and welcome to The Cool Kids Corner. This is my monthly check-in to share with you the people and ideas I encounter as a data evangelist with DATAVERSITY. (Read last month’s column here.) This month we’re talking about the current demand for master data management (MDM). What is MDM? Why is it needed now more than ever? What has changed with the technology? And, ultimately, we’ll see what the Cool Kids are saying.
For our journey through the history of MDM, we’re going to need to borrow a time machine. Imagine our time machine is a chair with a dashboard, set of dials, and lever, not dissimilar from H.G. Wells’ “
The Time Machine
Let’s set the dials back to the 1980s, pull the lever, and see where that takes us. The sky goes dark, the spectacular lights of time travel erupt around us, and we find ourselves transported.
Organizations at this time were keen on consistent qatar whatsapp number data location, entity, and product data. Shrewd data managers developed standards and practices around maintaining this data, and the concept of the golden record and single source of truth was born. Folks at this time knew that not having multiple records for the same customer, place, or good was critical to efficient operations. Their frontier work in the space was the foundation of the knowledge area in the DMBoK.
Join us as we move forward another couple of decades.
We set the dials
Pull the lever, sit back, and the a few important automation techniques to colors of the 2000s flood our senses.
Organizations are largely run and managed by big atb directory ERP systems. The pain points of not having clean, consistent master data within an organization would often hit organizations in the face. Finding out that your top 10 customers are all the same customer – or you have 15 different stock keeping units (SKUs) for the same product – would kick off projects to deal with MDM.
