SMS Marketing The Telephone Consumer Protection Act (TCPA) in the U.S., businesses must have prior express written consent to send marketing texts. Violations can lead to substantial fines—up to $1,500 per message.
Provide a Clear Opt-Out Option SMS Marketing
Recipients must be given a simple and france business email list small package obvious way to unsubscribe from your messages at any time. Common opt-out keywords include “STOP,” “UNSUBSCRIBE,” or “CANCEL.” You should honor opt-out requests , typically within 24 hours, and confirm the removal with a final message like, “You have been.”
Ignoring or delaying opt-out requests can result in penalties and harm your brand’s reputation.
Comply with Data Privacy Laws SMS Marketing
Regulations like the General Data education sector phone number databases Protection Regulation (GDPR) in the EU and Canada’s Anti-Spam Legislation (CASL) require businesses to manage personal data responsibly. This means storing phone numbers securely, only using them for the purpose, and not sharing them with third parties without consent.
Under GDPR, individuals have the right to access, correct, or delete their personal data, so you must have systems in place to respond to such requests.
Timing and Frequency of Messages
Compliance also means being respectful b2c phone list of when and how often you send SMS messages. For example, under TCPA rules! marketing texts cannot be sent to U.S. recipients before 8 a.m. or after 9 p.m. local time.
Excessive messaging can be as harassment or spam. Always stick to the frequency at sign-up and monitor engagement to adjust accordingly.
Maintain a Clean and Updated List
Keeping your phone list accurate and up to date is vital. Remove numbers that have out or. Also, periodically confirm opt-in status, especially if someone hasn’t in a while. Sending texts to or numbers can lead to complaints and legal risks.
Conclusion
SMS marketing compliance is not optional—it’s a legal and ethical responsibility. By obtaining clear opt-ins, honoring opt-outs, following data privacy laws, and respecting recipients’ time, businesses can run effective SMS campaigns without crossing regulatory lines. Proper compliance doesn’t just avoid penalties—it helps you build a loyal and trusting customer base.
