Mobile-Friendly Test is a free SEO tool from Google that allows you to test the mobile usability of individual pages on your site.
More than 70% of shoppers use their phones to make online purchases. Your site needs to cater to this growing segment of Internet users Mobile usability testing.
If users have difficulty accessing your site on mobile devices, they may abandon it. If this happens too often, your bounce rate increases. And your rankings decrease.
Additionally, Google’s algorithm indexes and ranks content using the mobile version of your site. (This is known as mobile-first indexing .)
Providing a strong mobile UX means searchers are more likely to revisit your site, read your content marketing, sign up, and spend money.
What can the Mobile Friendliness Test do?
You don’t need to sign in to use the shop Google Mobile-Friendly Test. Just paste a URL from your site into the page and click ” Test URL .”
The tool will tell you if the page is mobile friendly.
A negative result reveals what you need to fix to optimize your page for mobile devices.
Hover over an issue and click on the question mark that appears.
Semrush’s Site Audit tool provides a more comprehensive view of your site’s mobile friendliness.
When setting up your audit, make sure you have set the crawler configuration to “SiteAuditBot-Mobile”.
Next, click ” Start Site Audit .”
Find the “Core Web Vitals” report in your main dashboard. Click ” View details “.
You’ll get an overview of your Core Web Vitals score . This metric measures how interactive, fast, and visually stable your site is to mobile crawlers.
Google recommends a good score for “Search success” and great UX overall.
You’ll also see a list of suggested improvements for specific pages.
Fix them. Next, re-run your site and SEO audit to make sure everything is working for mobile users Mobile usability testing.
8. Test rich results to improve SERP results
The Rich Results Test is a free Google website page structure SEO tool that ensures you are ready to appear as a rich snippet in the SERPs.
A “rich snippet” is a search result that displays additional information.
Here is an example:
Instead of plain text, Google includes an image, a score, a vote count, and a time estimate.
Use Google’s Rich Results Test to properly configure your structured data so that the search engine can extract this information.
Just paste a URL into the tool’s search bar and click ” Test URL “.
In the “Detected structured data” section, the tool will show you what it has found.
Seeing a warning? Click on a topic for more details.
You’ll see invalid items that need to be fixed. Some “missing fields” are optional, but we recommend adding them to ensure you’re set up for rich snippets.
Our structured data shows that the “name” field is missing on our recipe page. To fix this we will need to add one and specify the recipe name in our code.
If you follow this process, you will have a better chance of appearing in the ranking as a rich snippet. However, Google does not guarantee it .
Google’s algorithm aims to show the most useful and relevant content to searchers. Sometimes a text result may be more appropriate.
You can also combine the Site Audit tool with the Rich Results Test to uncover structured data and rich snippets issues.
In your Semrush dashboard, click ” View details ” under “Bookmark” Mobile usability testing.
You’ll see your site’s pages divided into “with markup” and “without markup.” It will also tell you how many have invalid structured data.
At the bottom of the report, click ” View all invalid elements ” below the “Structured data elements” widget.
Click the label button to open and test each page in Google’s Rich Results Testing Tool.
The audit will start automatically. Please be prepared to wait a minute or two.
Next, view your results.
Valid results may appear as rich snippets. Please proceed to fix invalid items by following the instructions above.
Remember: how your content appears in the SERPs is ultimately up to Google.
An optimized site is the foundation of a successful SEO strategy
Each of the Google SEO tools above is free. Both SEO novices and experts can improve their strategies without spending a cent.
But learning and remembering several ukraine business directory different tools can be overwhelming. Semrush’s Site Audit tool will guide you on how to maximize your website’s ranking and conversion potential, all in the same platform Mobile usability testing.
