Business. Content: what makes a successful mailing . Campaign? Examples of successful mailing find your perfect mailing what makes a mailing campaign profitable email marketing successful? . An email marketing campaign is successful if it manages to achieve the objectives for which . It was created. There is no parameter or standard that tells us if the campaign .
Is successful but some of the main statistics
Can be interpreted to know the mobile database effectiveness . Of the campaign. Among the statistics that can help us assess whether the campaign was . Successful are the following: opening rate: this refers to the number of users who opened . An email marketing campaign. The open rate will vary profitable email marketing depending on the type of campaign. The time it is sent, and how attractive the subject line is.
A good open rate ranges from –
However, factors such as the niche, the level preparing to launch an advertising campaign of list segmentation . Or the business model can modify the average number. Click rate: it is the percentage . Of potential customers who read the campaign and clicked on the link found in it. A campaign is considered to have failed if it had a percentage of .
However if the ctr is – it will
Be considered successful. It is possible ukraine business directory that the . Objective of the campaign is not to generate clicks, but to create interaction with users. In which case, the rate is understood to be . Conversion rate: it is the . Number of people who have purchased the product or service divided by the number of .
Potential customers this statistic is applicable when the
Goal of the campaign is to generate . More sales and there is no average number. Leads by email: it is the number . Of users who leave their data to be contacted by the sales team in an . Email. Abandonment rate: it is the percentage of prospects who unsubscribe from the distribution list .
