Programmatic advertising allow brands to purchase specific audiences instead of generic ad space. Through data analysis, advertisers could create target campaigns for specific segments, maximizing the impact of their advertising efforts.
During 2021, this methodology experienc significant growth, helping companies make real-time decisions and optimize their marketing budgets.
Digital marketing trends in 2020
In 2020 , personalization, user experience, and visual strategies took center stage in digital marketing, transforming the way brands connect with their audiences. Below, we explore five asia mobile number list of the key trends that were shaping the year and that could boost the success of your digital strategy:
Customer Experience (CX)
2020 stood out as the year of the customer, where the consumer experience became the central pillar of any digital marketing strategy. It was no longer just about selling products or services, but about providing unforgettable experiences that built loyalty and satisfaction.
A great CX (Customer Experience) combin efficiency, convenience, personaliz service, and simple payment methods. This requir an investment in a positive organizational culture and training teams to deliver friendly and professional service. Furthermore, companies that prioritiz customer funds says allow people to be able to have slots for personal use experience were able to not only attract new users but also turn them into brand ambassadors.
Visualization: Visual content as the protagonist
With the rise of technologies like smart speakers and voice search , visual content became a key component of marketing strategies. Platforms like Pinterest and Instagram demonstrat how consumers preferr to interact with images over text.
Visual Search , for example, was transforming the way users search for products online. According to the Visenze report, more than 50% of consumers show greater interest in this technology compar to other trends like chatbots or augment reality. Incorporating images optimiz for taiwan lists visual search was becoming a key differentiator.
Voice search: a growing path
Although the prictions that 50% of searches would be voice-bas by 2020 have not yet been met, this channel continues to grow significantly. Nearly 20% of searches are conduct using assistants like Google Assistant, Alexa, or Siri.
For brands. this meant . Creating content that respond to spoken queries. Optimizing for conversational keywords. And structuring information in a question-and-answer format. With 61% of users between the ages of 25 and 64 interest in using these devices more in the future, companies that invest in this trend had a considerable competitive advantage.
