Website promotion in search engines begins with an SEO audit. Analysis of the resource’s potential and its suitability for promotion is essential for the project’s success.
Let’s talk about what it is and what the SEO audit system of a website consists of.
Conducting an SEO audit
Websites are creat! to lead visitors to a telegram data target! action (buy, place an order, follow a link, join a group, provide charitable assistance). The primary task of the site owner is to make it accessible to the target audience, that is, to bring it to the first page of search results. Ideally, to get into the TOP-3.
But there is not enough room for everyone in the first positions, so only the best, from the point of view of search engines, optimiz! sites appear there.
SEO audit is a comprehensive internal (technical) and external analysis of a web resource, during which errors are identifi! and the strengths of the project are assess!. The result of the work is a develop! strategy for comprehensive site optimization, which affects all identifi! problem aspects. Technical task for all participants in its creation and content.
Main criteria for a website SEO audit
Website analysis begins with studying poland whatsapp number powder its subject matter. You ne! to evaluate competitors who have taken top positions and understand what points you ne! to focus on.
External SEO audit
The object of external analysis is a mass of links. It includes three mandatory points:
- Donor analysis. It is necessary to critically assess the reputation of donor sites. It is advisable to refuse the “help” of suspicious and spammy ones.
- Anchor list analysis. Google’s aggressive attitude towards control spam does not bode well for sites that use such promotion methods. Anchor list analysis is a basic way to detect unnatural links.
To combat them, Penguin was releas! in 2012 – an algorithm that punish! a large number of sites for unnatural anchor text.
- Analysis of the growth of the mass of links. The growth of the mass on the graph should look smooth, without jumps. “Explosions” of links may indicate that the site is already under sanctions from search engines. In such situations, before starting promotion, it is worth considering changing the domain.
Internal SEO audit
Search engines are distract! from reference criteria and, when ranking, prioritize the technical condition of the site – its ease of use, quality of content, and the absence of technical errors.
Optimizing internal factors is much safer and more promising than promoting through links and using “black methods.” Let’s focus on auditing the internal parameters of a site that affect the spe! of its promotion.
Content analysis
When analyzing the text content of belgium business directory the site, you ne! to check:
- semantic core ??- the relevance of keywords in semantic groups, the text should be built on the broadest possible semantic core;
- Landing pages – commercial keys should be on product and category pages. For informational requests, there should be separate pages with reference information;
- Keyword insertion – the use of keywords should be focus! on people, not search engines. For successful website promotion, the use of high-frequency queries and their concise inclusion in the text is of paramount importance;
- Uniqueness of the text – search engines pay close attention to text. It is necessary to develop a copywriting plan to fill all pages with missing or non-unique text with unique content;
- Meta tags – title and description should include the main search queries for promotion. This factor is important when ranking a site.
