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Marketing Basics

Digital Marketing

B2B Marketing in 2025: Humanized, Nimble, and Outcome-Focused

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2025年的B2B营销 即使在B2B领域，“以人为本，流程至上”的营销理念依然盛行。买家期望内容能够触及他们日常面临的挑战，而不仅仅是精心雕琢的产品宣传。 基于账户的营销 (ABM) 2.0：数据丰富的定位加上个性化的体验等于更强的管道速度。 客户营销：您最好的潜在客户可能来自现有客户——通过案例研究、推荐计划和追加销售历程。 思想领导力 2.0：它不再是关于精美的 PDF，而是关于展示工作会议、开源见解和幕后分享。 专业玩法：举办 LinkedIn Live，邀请内部专家实时解答观众问题。将其转化为持续数周的微内容。 AI协同营销：2025年与机器协作的B2B营销 营销人员不仅仅是在使用人工智能，他们还在与人工智能合作。2025年，智能团队将人工智能视为集思广益的伙伴、文案编辑、趋势观察者和快速重塑目标的引擎。 方法如下： 自动生成新闻通讯简介和标题（然后人工润色）。 使用 AI 模板共同开发大纲 >

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