Despite COVID, China, along with the Chinese market, mobile phone number data remains one of the world’s largest economies and is very likely to become the world’s leading power in a few years .
Successful rates and promising business growth have made it an attractive market for brands from around the world . However, the Chinese population has been more diverse than ever over the past few years. It has become increasingly difficult for international companies, whether large or small, to enter the Chinese market.
1. Current situation of the Chinese market
The current situation of Chinese consumers is that “the wrong businessman”
they are afraid of new and unknown brands, they prefer to buy brands that are recognized in China .
This is because it is a matter of trust and many of them have not had a good experience with some brands or with counterfeits .
First, they search for the company’s official pages on Baidu to verify the brand’s existence and then they look for opinions from other users on Chinese social networks. Chinese consumers live in a difficult environment with a lot of counterfeiting, so they are increasingly cautious and usually look for information about any brand they encounter.
2. The importance of branding in China
Chinese consumers, for the most part, still buy brands europe email
based on “looks” – looks are everything in China. That’s why in China, big brands can be more expensive and still sell effectively by tapping into consumer priorities. As consumers, they expect to pay more because this brand gives them prestige and respect among their social circle.
After having a solid reputation and influence in Chinese society , they will be willing to pay a higher amount for the brand’s products. If a brand can sell itself well among a community or group of consumers, then it will benefit greatly from word of mouth, and this is perfect for selling in China.
