Incentivizing a company’s employees is one of the tasks that has the greatest impact on its results . The result of a good incentive policy , in addition to having an effect in the medium and long term, also undoubtedly has an effect in the short term. Through incentive and motivation methodologies, it is possible to generate very significant changes in a company’s numbers.
When talking about motivation, it is essential to understand employees as cell phone database internal clients of the company —a trait that can undoubtedly be extended to suppliers, distribution channels, commercial networks, etc. —. In this way, it will be easier to design and execute strategies, campaigns and actions aimed at motivating them.
Motivation and the feeling of belonging
While maintaining employee motivation is key for any company at any time, it is in these times where it becomes especially important. Many companies that traditionally worked in shared spaces such as offices, branches, coworking spaces, etc., have recently begun to implement teleworking as a result of the global health situation. In this context, as for companies that had several offices or worked in a decentralized manner before, fostering the feeling of belonging or familiarity towards the company is even more relevant.
Incentive and commercial motivation programs are one of the options guide: how to create an incentive plan available to all types of companies. These programs can be based on the achievement of sales, commercial, employment, training objectives, etc. Through methodologies such as gamification , it is possible to strengthen the relationships between the brand and its internal audiences.
The gift catalogue
One of the most successful possibilities for incentive programs and motivation plans is to have a catalogue of gifts or prizes that employees can earn through their daily work. This catalogue of gifts can be designed to suit the company’s tastes, specificities and budget.
Through incentive platforms and through challenges and games, it is possible to establish a book your list reward points system that employees can later redeem with a catalogue of gifts. These gifts can be technological products, household products, gourmet products, accessories and fashion, and even trips. In this way, the brand will be able to easily encourage employees to achieve their goals, generating a feeling of belonging to the company and motivating them to improve every day.
In addition, through incentive programs, it will be easy for brands to carry out specific campaigns that can generate a boost in sales of a specific product or category, among many other possibilities.
