The spread of HIV became substantial in the 1970s, but due to the long incubation period. The severity of AIDA disease only emerged in the 1980s. Fear took over and phone number database general misinformation led to the belief that any contact could carry and transmit the dangerous virus. The first campaign The social against AIDS by the Ministry of Health began only in 1988 (a year earlier it had been managed by Pubblicità. Progresso without any kind of government support). The ministerial one in 1989 was intended for TV and the press and contained information and clarifications on how the disease spread (unprotected sexual intercourse and blood contact). How to prevent it and clarified that “human contact” was not a source of risk.
The main objective of this campaign
Seemed to have been achieved: the percentage how to set up personalized mailings yourself of those. Who recognized AIDS as a disease had increased from 36.5% to 51%. But it proved insufficient. So the need emerged to plan a new information campaign. Which was more incisive. From here, the famous advertisement that appeared on TV with the “purple halo” . “AIDS if you know it you avoid it, if you know it it doesn’t kill you”.
Who among you doesn’t remember it?
In the video spot, a chain of infections appears. The china phone numbers infected people were outlined in a purple/fuchsia color. While the other images scrolled in black and white , creating The social a notable contrast compared to the TV programs finally in color. The commercial lasted only 47 seconds, but it was impossible to remain indifferent and above all it showed – by exemplifying the most frequent cases of contagion – how quickly and insidiously the virus spreads.
