The text content on the site solves two main tasks: Attracts traffic from search. This means that the text should be highly rat by search engines, which raise the site in the search to the top positions of the results. At the same time, it is important not to get carri away with email data optimization, so as not to fall under various filters, for example, Yandex’s “Baden-Baden”. This algorithm identifies over-optimiz sites and applies penalties to them.
It is useful for users. A quality text will arouse a person’s interest and keep him on the site. The more time the user spends there, the better for ranking. Search engines note that the site is interesting and raise it in the search results.
SEO Text Evaluation Criteria Uniqueness
Distinguishes the text from other similar ones. The indicator is measur in percentages: the higher the number, the better. You can evaluate uniqueness using specializ services, for example, Advego or Text.ru. You should not strive for a uniqueness indicator of 100%, besides, this is not always possible. Legal texts with references to laws or technical descriptions of goods with characteristics will never be as unique as possible. Usually, 85% is enough for search engines.
What parameters should be us to evaluate SEO text?
“Water”
This is what makes the sales forecast example text voluminous, but does not bring practical benefit to readers. Phraseological units, long introductions and leads, cliches, common phrases are consider “water”. Services such as “Glavr”, Advego and Text.ru will help you check the percentage of “water”. As a result, the user will not want to read and will leave the site.
Spamming
There are always keywords in SEO text, the spam index determines their density. You can use the same services for checking: Advego and Text.ru. The smaller the volume, the fewer keys and their repetitions can be us. If you neglect this rule, you will get a complex text that will not only fail to interest the user, but will also cause the “wrath” of search engines. At best, they will lower the site in the search results, at worst, they will impose sanctions and remove the resource from visibility.
Instead of a conclusion
Services for automatic checking of text bulk lead content are useful because they help to quickly identify obvious plagiarism, repetitions and unnecessary “water”. At the same time, there is no 100% guarantee that the text will lead to target traffic, reposts, subscriptions, leads and other actions of visitors. In addition to machine checks, it is important to involve an experienc itor who knows how a high-quality SEO text should look without specializ tools.To see the results of advertising, you ne to know such an indicator as DRR – the share of advertising expenses. We will tell you how to calculate DRR in this article.
