This consumer is not brand loyal

We all know Nalden as a famous and successful blogger, but have you ever heard of Mascha Feoktistova or Cynthia Schultz? Chances are pretty high if you are between 14 and 30 years old and are interest in beauty, fashion and lifestyle topics. Both ladies receive hundrs of thousands of unique visitors per month on their blogs.The 25-year-old Feoktistova, better known as Beautygloss , has been actively blogging for about 10 years and start the site Beautygloss.nl in 2007. She proves that blogging pays off. Just like Schultz, aka MissLipgloss , she has set up a profitable company where advertisers are more than happy to pay for blog posts, for which they write the content themselves or in which they play a leading role.

Feoktistova recently organiz

A sold-out beauty event at the Beurs van Berlage where 1,500 girls were happy to pay 25 euros, while sponsors lin up to  italy telegram data . This consumer is  show the latest makeup and beauty trends. What is the secret to these girls’ success?

Mascha likes Rimmel

The Beautygloss event in the Beurs van Berlage show that her “realness” pays off. She has become a famous Dutch person with a crowd of fans. Her readers came not only for the make-up advice and masks from the sponsors, but also the photo moment with Mascha was a must. The authority she lob directory radiates gives her the opportunity to make her favorite products popular.

Companies are finding it increasingly difficult to connect with the so-call “new consumer”. A  difficult to reach with a pay attention to your followers  fragment mia pattern and is picky about the brands he or she chooses. The new consumer cannot be pigeonhol, does not read magazine X, blogging ladies manage to reach  . This consumer is  with their blogs are therefore incribly interesting to clients such as Nivea and Rimmel .

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