Offering users a good loading time on your website will improve their experience and make them spend more time on your page. This, in turn, reduces the bounce rate and sends a signal to Google that your website is interesting. Therefore, the search engine will rank your content better and you will have a greater chance of appearing as a special database featured snippet in position zero.
Optimizing your website’s images, compressing files, removing unnecessary code, and using quality hosting are some good practices to improve the speed of your website.
And to know the status of your page in this sense you can use tools that analyze the speed of your website such as Website Grader or PageSpeed Insights .
Getting high quality inbound links
Also known as backlinks, these are links that other websites include in their content redirecting to yours. Google interprets this as a sign that your content is relevant, reliable and valuable , thus increasing your chances of ranking better. However, the interesting thing here is that authoritative websites link to you .
To get other websites to link to you, in addition mobile usability testing to creating quality content, you can collaborate with bloggers or other websites in your niche, include a practice known as guest posting in your positioning strategy, or participate in online communities in your niche and include links to your page yourself.
Promote content on social media
Indirectly, sharing your website content australia database directory on social media will help you improve your positioning on Google and, therefore, increase your chances of appearing as a featured snippet in position zero.
This is because on social media you can reach a different type of audience (sometimes larger) and get visits from another channel. In addition, it is also another way to generate backlinks .
But is it really interesting to get Google position zero?
It depends. Appearing as a featured snippet in position zero on Google gives your brand great visibility and can help increase featured your click-through rate . However, it can be a double-edged sword.
Google implemented this position as part of its zero-click strategy , with which it aims to improve the user experience in the search engine by offering complete and direct answers on the results page. Although this can be positive for the user, for brands it can mean losing traffic to their website . And if the user already finds the answer they are looking for in the SERP, why would they click on the results?
