Google Trends is a free tool that uses real-time data to analyze the popularity of search terms on Google.
Look at how time. Season, and place influence each topic. Then, use these ideas to inform the content you write Google Trends for topic research.
How does Google Trends work?
You can check Google Trends for:
- Identify seasonal special database trends (e.g. “flowers for Valentine’s Day”)
- Monitor your competitors (for example, compare “Netflix” to “Hulu”)
- Optimize your local SEO strategy (a trending topic about surfboards will be more attractive for coastal states)
Since these are popular topics, more people than usual will want to read about them.
For example, Inter Miami football team started trending thanks to the addition of Lionel Messi to the team.
If you had a sports blog, you could take advantage of the trend and write about Messi’s journey.
Type a search term into the Google Trends page to find relevant topics. Or click one of the suggested options on the ” What’s trending now ” tab.
You can also use Google Suggest to further focus your ideas.
Google Suggest is the predictive text that appears when you type a query into the Google search box. You’ve probably used this free tool without realizing it.
Let’s say you type in “Inter Miami.” Here are Google’s suggestions:
The above may inspire you to write about the recent game between Inter Miami and FC Dallas. Or about the team’s current players.
Timely articles increase your chances of attracting valuable traffic to your site.
Want to dig deeper into trending topics and get more content ideas? Try Semrush’s Topic Research tool .
Type an idea in the search bar.
Here’s one: “dog food without chicken.”
Specify your location to further target your search. then click ” Get content ideas .”
In the “Overview” tab, you will see:
- Headlines: The titles of the most linked pages for the topic in question
- Questions: The most frequently asked questions on the topic
- Related searches: Search terms searched alongside the topic
Use the ideas for inspiration. Or how to watch disney plus in a different country create engaging content that answers questions on topics people are already discussing.
Read more: Harness the power of Google Trends guided by five use cases .
6. Google Keyword Planner for Keyword Research
Google Keyword Planner is a free keyword research tool . It’s technically for pay-per-click ( PPC ) advertising. But you can also use it to discover keyword ideas for organic search Google Trends for topic research.
Here’s how it works:
- Identify new keywords
- Compare your estimated search volumes
- Find out how much it would cost to bid on them. In other words: their cost per click (CPC).
This allows you to consider relevant options and prioritize those that are most likely to yield results.
First, set up a Google Ads account to access the Google Keyword Planner.
Click ” Start Now ” on the Ads home page.
Follow the simple steps in our guide to complete the setup.
The process of keyword research helps you better understand your niche and target audience. If you use relevant search terms in your content, you will be more likely to attract qualified traffic to your site.
Without keyword research, you could be targeting search terms that no one is using, thereby limiting your organic traffic.
What can you do with Google Keyword Planner?
You have two options when using the ukraine business directory tool:
- ” Discover new keywords ” to find ideas for specific keywords
- ” Get search volume and forecasts ” to view existing keywords and analyze search volumes, historical metrics, and forecasts Google Trends for topic research.
