Was implemented to identify low-quality websites or those with Black Hat SEO . That is, websites or web pages that seek to rank in search results through dishonest practices .
As a result, several sites that, consciously or unconsciously, had fallen into the dark side of SEO were penalized . Not only did they lose ranking positions, but in extreme cases, some were removed from Google’s index.
Mobile-first Index (2018)
By 2018 , it was undeniable that mobile searches would soon overtake desktop searches. Therefore, Google adjusted its ranking to prioritize the mobile version of a site over desktop pages.
This caused sites that weren’t optimized for mobile searches to inevitably drop in the SERPs. Loading speed , design , and accessibility were the three areas most affected in SEO practices.
EAT (2019) / EEAT (2022)
The following year, Google introduced three more ranking factors into its algorithm: experience , authoritativeness , and trustworthiness .
The trio formed the acronym EAT , and their role was special database (and is) to evaluate the quality of content and ensure it provided value to users. Consequently, content creators who wanted to rank in the search results pages were forced to:
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Test the author’s expertise on the topic.
- Relate your information to reputable sources .
- Build user trust by including your contact information and verified content .
In 2022 , another “E” was added to the acronym, for Expertise . This meant that, when creating its rankings, Google began prioritizing content written by recognized experts on a topic or that incorporated specialized input .
Bert (2019) and Core Web Vitals (2021)
Two Core Updates that sought to make Google’s all in the traditional gaming ground casinos you algorithm work more like the human brain were BERT (from 2019) and Core Web Vitals (from 2021).
With BERT , the algorithm began processing queries as sentences, rather than word by word, allowing it to deliver more accurate results. Meanwhile, Core Web Vitals focused on user experience. Among other things, they incorporated metrics such as LCP (Largest taiwan lists Content Paint), CLS (Cumulative Layout Shift), and FID (First Input Delay) into the ranking factors.
