SMS mailing via modem was popular from 2010 to 2012. The adoption of the updated advertising law reduced the popularity of this method, SigmaSMS has released but has not eliminated it to this day. Let’s figure out why you should refuse mailing via GSM modem in 2019.
Features of sending via modem
The GSM modem was sms services for mass mailing. It was connected to the computer, and the mailing was launched through a special program. It sounds simple, but let’s consider in detail the advantages and disadvantages of the chosen method.
Advantages of sending via modem :
- Low cost. You choose the tariff at which you will send SMS. There are a number of tariffs with unlimited SMS for a fixed subscription fee.
- There is no moderation of messages by mailing services. When sending SMS via modem, you can send any messages to recipients. This saves time and gives more scope for actions, including fraudulent ones.
- There is no need to enter into agreements with telecom operators or mailing providers.
Now let’s look at the disadvantages of sending SMS via modem:
- You can’t send large mailings. Operators have created automatic filters that prevent mass mailings from SIM cards. Mailings of more than 100 SMS with the same text will be blocked and will not reach the recipients. Therefore, you have to be cunning and use substitution algorithms. However, with large volumes, they do not save, since suspicious SIM cards are checked by manual moderation.
- Low speed of sending. The standard speed is 60 increase returning customers with retention email marketing per minute. With a large volume of sending, this is not enough. Sending to a base of 10,000 people will take you almost three hours. If there is a need for urgent sending, this method is definitely not suitable. And we remind you that no one guarantees that the mailing will reach the recipients.
- Additional settings are required. When using the mailing service, you just need to register and get a ready-made functional platform. With the modem, everything is not so simple. You need to install special drivers, use text AT commands for work. Each parameter will have to be entered manually.
To send a message “Good morning” to number 77788, you need to enter:
AT+CMGF=1 [Enter]
AT+CMGS=77788 [Enter]
Good morning[Ctrl + Z]
- You can’t send SMS with a letter signature. Recipients will see a mailing from an unknown number. This significantly reduces conversion.
- No reporting. When using mailing services, all statistics are available – the number of delivered, opened messages, costs and balance replenishment. SMS mailing via modem is deprived of such a function.
Let’s sum it up. By sending via modem, you will get relative cheapness and no need to sign a contract. But at the same time, the sending will be long, inconvenient and complicated. At the same time, there is no guarantee of message delivery. Is it worth using this type of sending?
Who should send mailings via modem?
If you have a small base, you rarely send out mailings, and you don’t care about the speed and convenience of sending, then GSM SMS mailing may suit you. But it is more convenient and easier to replace it with a tariff from SigmaSMS, which offers 5 free SMS per day. If you have a small base, this option is ideal.
In all other cases, it is recommended to use a reliable mailing service such as SigmaSMS.
We offer competitive prices, a reliable functional platform and the ability to send mailings directly from popular CRM systems. In addition, you will receive:
- 24/7 technical support
- A personal manager who you can contact with any questions that arise
- Detailed text and video instructions
- Constant improvement and expansion of functionality.
It is very easy to start working with us – just register on the SigmaSMS.ru website. A personal manager will call you and give a presentation of the platform’s capabilities. In addition, use the test mailing to try out the service and make sure of its quality.
