It all ended with a complaint. Now, my first thought was: ok, it’s a fake . But, perhaps due to professional deformation, I decided to do some checks anyway, which led me to this verdict: the news is true , and for the most part it is a sharing made directly from the official page of the Treviso Police Headquarters . Irony on social media Well, I have to admit that I was quite taken aback.

Not so much by the copy and tone of voice used, but by the way in which the “news is spread”, which could be compared to that used in cases of capture of first-rate mafia bosses. Now, the best part: the comments , which to date amount to more than 3.5K . I’ll report some of the funniest ones, but you could spend hours with tears in your eyes. Nice but what’s the point? The point is very simple and it is the post .

In this case, I suppose involuntarily, it has generated an organic engagement of incredible magnitude for a page that usually does not exceed 200/300 interactions per publication. This, considering the type of page, will not have been greeted with applause by social media managers, however it can make us turn on the famous “light bulb” and make us foresee extras for our social editorial plans . Fake or real news? The curiosity lever Let’s get things straight right away, creating posts like this tend to go viral: It’s not easy It doesn’t mean creating fakes It can be very counterproductive if not managed carefully.