Like Other Marketing Techniques Companies are increasingly using influencer marketing throughout the year and not just on the eve of major holidays. As mentioned before it is recommended to form a long term partnership with influencers as they not only stand out on social media but also can lead to […]
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Spotlight on data calculations Most marketers use email and direct messages to manage their relationships with influencers. Yet assessing the effectiveness of these partnerships can be difficult without real-time data and reporting. To combat this, marketers should focus on tracking metrics like reach engagement and conversion rates and calculating the […]
If you’re wondering which trends in influencer marketing will affect you in 2019 then you’re in the right place. Influencer marketing is already important and will continue to grow. Every year there are new categories of content on social media channels and channels that brands can engage with potential customers. […]
Their websites or requests to schedule a call. Recognizing an Effective All-In-One Platform Behind every successful business is a powerful activity. But with countless optimization tools and techniques to choose from it can be hard to know where to start. Well don’t be afraid anymore because I have something to […]
As an online seller, you often spend a significant amount of time sifting through multiple metrics to help make sound business decisions. But what if we told you there was one metric to rule them all? Customer lifetime value – the value you can use to strategically choose your future marketing initiatives, […]
Buy Now Pay Later offers an attractive route for customers looking for an alternative payment method to cash and online sellers looking to increase their customer base and provide a better experience to their target audience. In this post, we’ll explain what Buy Now Pay Later is all about, how it […]
Once you have calculated your CLV, what can you do with it? Here are some ways to apply CLV to your business: Get Higher Value Customers First, you need to calculate the CLV for all your customers and then you can identify which customer groups provide the most value for your […]
Here are some best practices on how you can upgrade your CLV: Repeat Purchase Campaign If you have your own eCommerce store, you can send post-purchase thank you emails to your customers who made the initial purchase. You can also send a cart abandonment email if a recently purchased customer still […]
Especially in the current time, business travelers benefit from the contactless payment function. In fact, corporate cards are proving to be an important tool in corporate “due diligence” for several reasons: They enable contactless payments and whereabouts tracking, which have become important during the pandemic.An important advantage of the Corporate […]
What is the process if your employees want to use virtual crdit cards to pay for online advertising expenses? At GTÜ we have arrangd it as follows: If an order has been approvd and the relevant supplier or service provider requires a crdit card, this must be requestd centrally from […]