Now follow me! I love the peculiar atmospheres of travel, the unique landscapes, the characteristic beauties, the intense emotions, those that remain in the memory of the head and heart. Yes, because travel has the incredible ability to settle inside us and to stimulate the desire to relive the experience that it reserves for us. Usually, of course. Then there are also those trips that you just wish would end as soon as possible, so as to seal them in the most hidden of oblivions.
What does all this have to do with your website?
It does, of course. Just think that your website is your travel diary , an adventure novel that, page after page, must be tinged with stories, enterprises, tales, reflections, emotions, surprises. If you really want yours to be one of those unforgettable trips. To make your website memorable, you need a good strategy, a design that is up to par and well-studied content. Here, today I will suggest you exactly how to write the content of a good website .
Your website is your adventure novel. Page after page it must be tinged with memorable Stories
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6 Writing Website Content: Do It Yourself or Hire a Professional?
The goals of a good website
Before understanding how to write website content, we need to clarify the objectives of this particular communication tool and understand its role in your Web Marketing and branding strategy.
The website is an ambassador of your brand reputation
Your website is your personal story , the diary in which you confide who you are, what your goals are, your desires, the values and dreams that encourage you to do. In short, your website safeguards your reputation, enhances it and tells it to those who have ears to listen.
Your website holds your reputation and tells it to those who have ears to listen.
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#2. The website is the place where you host your customers
Your website is your virtual home , a warm and welcoming place to host your customers, make them feel at ease, pamper them. In short, it is here that you will create a more lasting bond with them , as long as your home is always well-kept, pleasant and contemporary.
Introducing Sarah, a driven businesswoman who has debuted her own line of organic skincare products. She had spent many hours refining buy phone number list her recipes and creating environmentally friendly packaging, but now she was at a loss for how to properly market her goods without going over budget.
Your website is the showcase that attracts
Anyone who is (potentially) interested in you and what you have to offer will come here to spy on you, to get information, to get an idea of who you are and to decide whether you can be trusted . Or not. The website is the first place where people form an idea in their minds of who you are.
#4. The website is the heart of your web marketing strategy
Your website is your private space on the Internet and this will be the core of your Web Marketing strategy. It all starts here , from the personal story of who you are and what you can do. The Web Marketing strategy will be built around the website, which will have the objective of providing you with visibility, of building your reputation, of selling.
how to write a website
How to write website content
At this point one thing should be clear to you: along with the structure and design, a fundamental role for the success and effectiveness of your website creating advertising videos: tips and tools for effective video content belongs to the contents. How to write the contents of a website? Where to start? What steps to follow?
I will explain it to you in this post
Rationalizing the work in 13 moments and distinguishing between the strategic phase and the operational phase of writing the texts of a website.
Strategic phase
#1. Understand precisely what your customer wants
The starting point is always the goal. If you don’t know where you want to get to, you can’t even start. What is your goal? Why did you decide to open your website? What do you need it for? You may want to gain visibility (brand awareness), you may want to do lead generation (find people potentially interested in your offer), you may want to transform leads (contacts) into customers, you may want to sell directly (this is the case with e-commerce), you may canada email lead want to build customer loyalty, perhaps by activating an effective customer service or integrating the blog into the website, so as to stay in touch with them. In short, there are so many opportunities. Decide what you want to do with your website and then start.
If you don’t know where you want to go, you can’t even start.
The brand is the protagonist of the story that you will weave between the pages of your website. Without an in-depth knowledge of the brand, therefore, you cannot go anywhere. And the reasons seem obvious to me: you cannot tell what you do not know. Gather all the information you need, deepen your knowledge of the brand, understand what its strengths are, what aspects to enhance, what the peculiarities of the offer are and only then start writing the texts of the website.
You can’t tell what you don’t know.
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#3. Know your target audience and industry
The next step is to study, also in depth, the target and the reference sector. Unleash your spirit of observation, the ability to understand and interpret data and conversations, then draw your conclusions. What can’t you do without at this stage? In addition to listening and monitoring tools , you can’t do without two tools:
In the post Your Blogging
Strategy Works If… I explain how the Buyers Personas model works and what a SWOT analysis consists of.keywords (main, secondary and related) are very important for positioning the website in the SERPs of search engines;I recommend you read: Learn to Write for the Web (in 4 Steps) .
After the phase of observation, analysis
Ollection and study of the material, you must rationalize everything you have collected and select only the information that interests you. Eliminate the superfluous, what can be misleading and that you do not need. Keyword: optimize.
#6. Make up your (real) story
We all have a real story to tell . Real, I stress. No fiction. Understand who you are, what your peculiarities are, what values and aspirations move you, remember what you have done, where you started from, where you have arrived, what your dreams are, what your projects are. Now you have your own story to tell!
In the subtitle I used the term invent . Of course this does not refer to the content of your Story, which must always be honest and real, but concerns the way in which you must weave your story : with originality, exciting, involving, feeling and making yourself felt.
Your Story will work if you feel and make yourself heard
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Create a narrative thread
Do you have a clear idea of your story? Well, now you need to create a narrative thread for your website , a path that unravels along the entire navigation path, telling your adventures. As I suggested, your website is like a book that, page after page, offers readers/users more details and particulars of the story, reveals the characters, tells their stories, explores their emotions. In other words: what is the message you want to communicate? Well, this message must unfold clearly along all the pages of your website but it must also be very evident and understandable within the single page. The difficulty , often, consists precisely in this: writing the contents of a website thinking that they are intended for a single page but doing so keeping in mind that, as a whole, they build a unique story.
