The homepage of a website is a bit like the entrance to a house: its task is to welcome guests, to make them feel immediately at ease and to lead them to the room of the house that is most suited to the pursuit of their goal and their relationship with you, the owner. A stranger will probably look in and then leave shortly after, an acquaintance will stop in the entrance and, guided by you, will perhaps move towards the living room, a friend or relative will follow you straight into the kitchen.
Well, this is the function of a website’s homepage: to welcome users and direct them exactly to the place where they want to go, where they can satisfy their needs and desires, where they can perform an action that is important to you. And a copywriter knows how important the text is to the success of these objectives.
Must clearly explain the UVP
Unique Value Proposition , a unique, convincing and easily understandable message that represents the company, explains its distinctive features and clearly and firmly tells what needs and desires it satisfies, what it can do for the user;
must explain the USP , Unique Selling Proposition , an expression coined by Rosser Reeves in the 1940s to define the unique selling point of a brand, or the benefit and real, concrete advantage that the company offers its customers;
How to write a website homepage
How do you write a website homepage? With all the different functions of a homepage and the many features it must have, are you even more confused about how to write your homepage? Below I will give you some tips to follow to write a professional and distinctive homepage.
First think about the brand-Google-user system
Before planning what to write on the homepage and, in general, on every page of the website, you must have a clear idea of the brand-Google-user system , that is, you must carefully know the characteristics of the brand, the needs of Google and the needs of the target. But you must also do something more. You must have an in-depth knowledge of the relationship and communication dynamics between the three.
Who is the brand and what does it want to achieve?
What does Google want?
What does the user want?
#2. Answer the user clearly
The texts of an effective homepage must be written by answering these questions in a precise, simple and incisive way:
Who is the brand?;
What does the brand actually do? What problem does it solve?;
How does it solve it differently from its competitors?;
I-user reading the homepage, what can I do on this website? Why should I continue to browse it?.
Here, the homepage has the task of convincing the user that he is in the right place , the one where he can venture, relate if he wants, and where he can surely solve his need. And he can do it with an effective, reliable, safe solution.
Imagine entering a busy market place where vendors are excited to share their goods and tales with you and have colorful booths. Imagine trying to find your whatsapp number database way around that area without knowing who to ask for help or what treasures might be found there. This is similar to the difficulty a lot of businesses encounter when trying to connect with customers over social media noise.
Start with keyword analysis
This is the principle the preliminary phase of writing for the web. And therefore also of the homepage of a website, is the analysis of the keywords of interest for the brand. That is, the words and expressions that its customers and potential customers will use to search for the brand and the solutions it offers. By analyzing the keywords, the brand can better understand its target audience. What its needs and habits are, and can plan a strategy and content optimized for seo. Designed to position the brand’s website well in the serps of search engines. So that it can be found by the right people at the right time.that underpins conversion strategies.
What tools should you use to do keyword analysis? Google Trends ; Google AdWords platform; Google Suggest; Ubersuggest ; AnswerThePublic ; tools like SEOZoom and SEMrush .
For more information, read the post Writing for the Web (in 4 Steps) .
#4. Represent the brand
The homepage must speak clearly, directly and video ads: what to look out for in your video campaigns unequivocally about that brand, it must tell its identity and express its personality in an attractive, convincing and memorable way. It is essential that the homepage firmly identifies that specific company.
Write a website summary
The homepage should be a sort of summary page of the content of the entire website. This summary has the task of making it clear immediately who the brand is and what need the user can satisfy and also has the task of attracting and convincing the user to continue browsing. My advice is to write the homepage after having written all the other pages of the website, precisely because this will allow you to have a clearer overview of how to summarize everything on the homepage.
#6. Text and design communicate
Communicate comes from Latin and means to canada email lead put together , to tie . A fundamental aspect in a copywriting activity designed with the aim of converting is to communicate the same message with words, images and design. Confirming the content with all the languages available and communicating it coherently will allow you to strengthen its value and promote its memory in the mind of the reader. And remember that this aspect is even more important online, because today we all read not only words but also images.
What do I mean when I say that on
The homepage You have to put words and design in common. I mean that there must be a necessary and indispensable coherence between what you write in words and what you. Communicate with images, but i also mean that in copywriting you must respect other fundamental technical aspects. The content must respect the precise place where it will be placed on the homepage. The header has an introductory function, the central body of in-depth analysis, the footer of closing. elements.Build a navigation path
A welcoming homepage is a homepage that is tidy, clear and capable of offering a pleasant experience to people. That’s why, when you write the homepage of your website, it is essential to have a clear idea and then create a navigation path that leads the user to the place of interest and exactly where you want, where he can perform the action you want.
#8. Insert CTAs and contact forms
Inducing people to take action meansIt is also essential that CTAs are positioned in strategic places.
To learn more, read the guide How to build
The homepage of an e-commerce site must have a somewhat different structure than that of a traditional website. In the case of an e-commerce site, the products are the undisputed protagonists and must have even more decisive relevance from the moment they enter the e-shop.
They are the ones who must attract users
Necessary that they are described with precision, inserting exactly the information that the user needs to read . If possible (and it is obvious that this is not the case for all sectors and brands), the copy with which you describe the products must excite and surprise users, arousing in them needs, desires and dreams and tickling the urgency of satisfaction . Furthermore, the organization of the text.
