Artificial Intelligence (AI) and its role in modern marketing have grown stronger over time and with new trends. While a few years ago it was claimed that computer programs were incapable of automatically creating written content, from poetic artwork to press releases, technological advances are now dramatically challenging such assertions.
An example of this is content creation robots. T capable of producing pieces of information so coherent and high-quality that even the most experienced reader would never be able to tell the difference. It wouldn’t be surprising if many of . Tthe articles Internet users enjoy today were the product of some sophisticated program, as the following reasons explain in detail.
Narrative Science and Quill
Quill is an AI platform that developed a whatsapp number database program called “Narrative Science” in 2010. As its name suggests, the software’s main goal is to make automated copywriting so complete that even the largest agencies will consider investing in such technology.
Such a program works based on specific australia database directory data. Once integrated into its system, it’s capable of generating a large amount of content quickly and accurately. According to the Content Marketing Institute , some of its results, obtained in minutes (10-15 pages of financial reports, for example), would take a group of expert writers and executives approximately a couple of weeks to produce.
The most notable feature of Narrative Science Don’t be fooled by data: discover the pitfalls of data analysis and how to avoid them is its ability to produce material with a defined style and the appropriate tone for the topic. This reduces any artificiality that might bore the reader or indicate they are reading content created by robots, literally. In short, using this program in Content Marketing is ideal for producing creative, enjoyable, and unique stories.
The Washington Post and Heliograf
One of the most prestigious newspapers in the world has also ventured into AI-powered information creation in its Content Marketing programs . To do so, they use a sophisticated robot known as Heliograf, which has been extremely helpful in various tasks. These include the recent Olympic Games in Rio de Janeiro, as well as various political events of general interest.
This program focuses on storytelling and, thanks to its advanced system, allows you to write informative and comprehensive press releases, as well as general journalistic articles.
