As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue.
Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevity than other digital marketing elements like social media and SEO, you can’t ignore web design trends if you want to make an excellent first impression.
We asked Impact Group Marketing’s Partner and Director of Digital Marketing, Becky Chumley, to give us her predictions for the web design trends we may see in 2021.
Top 4 Website Trends:
1. Fast Website Load Time
“Website load time will continue to be a significant factor special database for SEO,” said Chumley. Ultra-fast loading time isn’t a new trend in successful web design, but it is still a top priority for websites that want to rank high in search results. Recent studies show that visitors leave a website if it takes longer than two seconds to load – and they usually don’t ever visit the website again.
2. Video and Professional Photography
“As people start to rely more on visual pieces of content with oman whatsapp number powder fewer words, video and professional photography will become even more important. TLDR (Too Long, Don’t Read) is real, and if pictures or video can tell the story, the content will be better received,” Chumley explained.
Most users scan content instead of reading it, and large blocks of text intimidate and overwhelm your audience. Video provides the information they need quickly and easily, which is why YouTube is the second largest search engine after Google.
3. Accessibility
Web design must factor in the needs of people with disabilities. Having a site thatall visitors can navigate and engage with is more than just providing an excellent user experience and good customer service. It can also boost your SEO, help you reach a larger audience, and increase conversion.
“Companies are going to be making adjustments to their websites and rebuilding fax list old websites to ensure that they are accessible for disadvantaged people.
