The primary concern when combining Telegram and SMS for marketing is spam and unsolicited communication. Both Telegram and SMS providers (and relevant data protection laws like GDPR) have strict policies against it.
1. Explicit Consent is Non-Negotiable:
This is the golden rule for both SMS and italy business fax list any direct, proactive marketing on Telegram. Never send unsolicited messages.
For SMS: You must have explicit, provable consent from the user to send them marketing SMS messages. This means they’ve actively opted in (e.g., ticked an un-pre-ticked box, sent a specific keyword, or explicitly agreed via a clear bot interaction).
For Telegram: While Telegram allows anyone to join public channels, directly messaging users who haven’t initiated contact with your bot or joined your group/channel can be considered spam. The most compliant way to initiate direct australia database directory conversations is through an existing relationship (e.g., they started a bot conversation, they are in your contacts and have messaged you).
How Telegram Bots Aid Compliant Consent (and Avoid Bans):
The request_contact Button: This is a how i recovered from a google penguin penalty crucial feature. When your Telegram bot presents this button, users explicitly choose to share their phone number from their Telegram profile.
Rule: Always clearly explain why you need the number before presenting this button (e.g., “Share your number to receive flash sale alerts via SMS”). This transparency is key to avoiding user complaints.
Benefit: This method is highly reliable for obtaining a verified phone number and a strong indication of consent.
Interactive Opt-In Flows: Design your bot to ask for consent for SMS marketing in a clear, unambiguous way. Allow users to opt-in or opt-out of different types of communications.
2. Adhere to Telegram’s Anti-Spam Policies:
Telegram is vigilant about spam to maintain a clean user experience
Avoid Mass Messaging Uninvited Contacts: Do not import phone numbers into Telegram and start mass messaging individuals who haven’t explicitly agreed to receive communications from you on Telegram. This is a surefire way to get reported and banned.
Don’t Spam Groups/Channels: Avoid aggressively promoting your services in public groups you don’t own, or flooding your own channels with excessive, irrelevant messages. Quality over quantity.
Respect User Reports: Telegram users can report accounts and bots for spam. Multiple reports will lead to temporary or permanent bans. Monitor any feedback and adjust your strategy.
Personalize Messages: Avoid sending the exact same message to a large number of users. Personalize your messages where possible to make them relevant and less likely to be marked as spam.
Rate Limiting (Bot Side): If your bot sends messages too frequently, it can be flagged as spam by Telegram’s automated systems. Implement rate limits on your bot’s outgoing messages.
