This week’s latest on digital marketing: New updates on LinkedIn Pages and Google’s Disapprovals and Suspensions Policy, the newest metrics available on Google Analytics 4, health and wellness marketing tips from Microsoft Advertising, and updates on YouTube’s Advertiser Friendly Guidelines and Studio mobile app.
Here are the latest news, trends, and updates in detail:
Social
LinkedIn Pages Gets Upgraded Features
Generate more Newsletter subscribers, showcase your offerings in product pages, and stay updated on what your competitors are doing with the newest features from LinkedIn.
Organizations on LinkedIn have something shop new to look forward to as the professional networking platform announced the newest features that are rolling out on LinkedIn Pages. These include updates on LinkedIn Newsletters and upgrades to the Product Pages and the Competitor Analytics dashboard.
Grow your LinkedIn Newsletter community
Using LinkedIn Newsletters, you can 9 track results of your existing social selling efforts publish recurring Articles and build a subscriber community via a one-time notification to your Page followers and ongoing notifications to your Newsletter subscribers.
When members search for your Page on LinkedIn, they’ll be able to easily find and subscribe to your Newsletter directly from the search results. To gain visibility and traffic when your audience is searching off LinkedIn, you can intentionally incorporate SEO best practices by setting your Article’s SEO titles, descriptions, and tags. And as your Page continues to grow, LinkedIn will automatically send your new followers a notification to subscribe to your Newsletter.
Highlight your offers on LinkedIn Product Pages
LinkedIn Product Pages has two new features designed to make your offerings more discoverable and compelling. First, your products can now be discovered via in-platform search on LinkedIn, helping you bring in more qualified solution-seeking audiences. Buyers can search by product, company, or category to discover solutions.
Second, you can use product highlights to showcase. Specific product content on your Page and point interested members to key details and conversations. You can also re-share content from your product community to your Page and add. Those posts to your product highlights as well.
Stay in the know with the upgraded Competitor Analytics dashboard
There’s a new upgrade to the LinkedIn Pages usa b2b list Competitor Analytics dashboard that’s now available on desktop and mobile. It aims to help you understand what your competitors are doing so you can set your brand apart. With this upgrade you can now achieve the following:
- Track follower growth, recent posts. And engagement rates to see what your competitors are talking about and how members are responding. While also benchmarking your own content creation efforts.
- Quickly surface trending content from competitors to. Stay on top of what’s happening in your industry and inspire your own content strategy.
Get updates on each new feature and functionality as it. Rolls out by bookmarking the LinkedIn Marketing Solutions product update page.
