Words always produce a result . What that result is is up to you to determine. When you speak, you can say everything or you can say nothing, and the choice of words you use will determine the impact your message will have on the interlocutor. Do you want to use words to sell? Well, you need to start with these 3 fundamental assumptions, and your vocabulary cannot be without the list of 12 words that I am about to suggest.
As I was telling you, every word you choose to use in your communication produces a specific result . As NLP, Neurolinguistic Programming , teaches, by consciously using communication you can positively influence your interlocutor, activating certain reactions in his brain. This also implies that, when you speak to someone, you must do so by adapting your tone of voice and your linguistic register to his needs, his characteristics, his way of communicating. And it means that, when describing your product or service, you must highlight exactly those distinctive elements and those added characteristics that interest your customer (or potential customer), regardless of whether they are the most or least convincing ones for you. They must be convincing for him.
Making yourself understood is your job
Is the response you got from your communication the one you wanted? Then it means you managed to communicate the right message to the right people in the right way. If the result you get with your words, however, is far from your initial goal, it means you did something wrong. And if your interlocutor did not understand your message correctly? It is your fault. You are the one who must know him and know how to use the words most congenial to him, you are the one who must make yourself understood, you are the one who must adapt your linguistic register to him, in such a way as to convey a message with an easily understandable meaning in the right way.
Words are the packaging of your product or serviceThe words you use to describe your product or service are its packaging. If this is attractive, engaging, personal and personalized, then your product or service will be enhanced . Otherwise, rather than intriguing and convincing people to buy, you will end up devaluing your product and alienating people.
The 12 best words for selling
Communicating positivity is essential to establish long-lasting bonds with people and to predispose them to act. If you think about it, it also happens in private life: we are led to trust those who are able to evoke pleasant sensations in us, happy emotions, those who know how to make us dream and those who encourage us to make our dreams come true. This is exactly what your words must do to sell.
But what are the best words to sell ? Which ones absolutely cannot be missing from your vocabulary? Which words have a positive impact on your customer and favor conversion? Here they are!
1. Free and liberty
Did you know that freedom of choice is the most insidious limitation to freedom itself? Offering people the freedom to choose whether or not to buy a certain product predisposes them very positively and favorably to purchase. This is why words like free and freedom are among the best words to sell, because they act significantly on the propensity to purchase. An example? Sign up for our subscription and you will be free from any constraints! You can stop your plan at any time and at no additional .
Consider Sarah is a small company owner with aspirations higher than her tiny shop. She makes the decision to introduce a new line of handcrafted, environmentally friendly candles one day. She misses one vital component—reaching potential phone number database customers—despite having the passion and the vision. Sarah, who has little money for marketing, uses a phone number database provider to target particular groups of people.
Yes is the magic word par excellence
because it is the one that predisposes people well. Saying yes to those who read or listen to you communicates your desire to open up to them to establish a bond, your desire to dialogue, your will to collaborate . Starting a sentence with a yes (for example, Yes, I understand you ) will put your client in the best conditions to listen to you with interest, breaking down resistance and barriers . Yes is a magic word for selling!
It may seem trivial to you, but using words like new or novelty stimulates people’s desire to purchase . If you think about it, everyone likes to be able to access something that didn’t exist before. I already know that you will have an objection to submit to me: my product is not new to the market. =
If I say I have a gift for you!, what are
The first things that come to mind? Probably a nice package with a huge red bow ready to be unwrapped or a Christmas tree full of colorful gifts. In short, the word gift evokes positive feelings linked to situations of celebration, joy, serenity. I’ll tell you more, it is also preferable to use the word gift instead of the word free . The first, in fact, enhances creating advertising videos: tips and tools for effective video content your product and your gift, the second instead communicates negative feelings, linked to the sale and loss of value of your product or service.
5. Magic and Surprise
Magic and surprise are two precious words for sales because they are particularly suggestive. Both evoke fairy-tale, dreamlike situations, where everything is joy, celebration, fantasy. Using them when you communicate means leading your reader into a world where everything is beauty , it means predisposing him to listen and to purchase.
6. Discovery
In the list of the best words to sell this one can’t be missing. Discovery is the word of adventure, of wonder, of amazement, even of change. Discovering something new and precious can mean improving your life . How to use the word discovery in canada email lead the context of sales? Here’s an example: The real discovery was the customer service , punctual, effective, available . Or: I too had given up until I discovered that…
It is the word that makes you think of heat
Love, action. Passion is a word that cannot be missing from your vocabulary of the best words to use to sell because it favorably predisposes people to action. Talking about passion is a concrete invitation to do , to act, to solve a problem, to satisfy a desire. Therefore to buy. Example: Is your passion travel? Stay up to date on our promotions! Sign up for the newsletter now.
8. You
You is probably the most magical of the words for selling, the most indispensable. It is the one that puts your customer at the center of the conversation, makes him the protagonist of the story , makes him the author of a purchase that can be the solution to all his problems and/or the key to all his desires. You, to you, you, your, yours, yours are all words that make your customer feel important , help him to identify with your story, induce him to action.
And there is another reason why you are a fundamental
word for selling: it allows you to focus your communication on what your product or service can do , what is really useful, concrete and advantageous, for your customer. And that is exactly what he is interested in knowing.
To learn more, I recommend you read the post Copywriting: 10 tips for writing persuasive texts .
9. More
The word più indicates an advantage , it makes you think of something that is added, consequently increasing the value of the product or service that has it. That’s why più is one of the best words to sell, it’s a smart word , because it’s small, fast and yet incapable of going unnoticed. Some examples? Do you fancy a good beer? Come visit us today and you’ll have an extra small lager! Or The more you buy, the more gifts you receive.
When we buy a product or a service
We do it because we want to solve a problem or a need or because we want to satisfy a desire, not because we expect to complicate our lives. We love easy things, we prefer simple solutions. So, use must be simple, purchase must be simple, understanding must be simple. That’s why easy is one of the best words to sell. You can buy it quickly and easily! or The easy-to-use smartphone or Buying the e-book is easy. Just 3 clicks and it’s yours!
Guaranteed is the word of security
Trust, certainty. The purchase is guaranteed or Buy and we guarantee your refund in case of non-delivery or, again, We give you a 2-year guarantee are all expressions that facilitate and facilitate the sale.
