The Problem: Traditional marketing was too broad or too costly. Email open rates were declining, and social media reach felt inconsistent. They needed a more direct, intimate channel that also allowed for rich content.
The Solution: A Synergistic Telegram + SMS Strategy
Here’s how they implemented their winning approach:
Ethical Lead Acquisition via Telegram Bots:
They created a simple Telegram bot that offered a “Behind-the-Scenes Pass” to their crafting process – a compelling lead magnet for their niche.
To get the pass (which included exclusive austria business fax list videos and early product peeks), users were asked to share their phone number using Telegram’s secure request_contact button. This ensured explicit consent and provided them with a high-quality, verified mobile number list.
This initial interaction immediately onboarded users into their dedicated Telegram channel, reinforcing the “exclusive access” promise.
SMS as the “Urgency Trigger”:
The collected phone numbers formed a australia database directory segmented SMS list specifically for “VIP Alerts.”
When a new limited-edition product was released, or a rare batch of materials became available, an immediate SMS was sent out. The message was concise and urgent: ” NEW DROP! Handcrafted [Product Name] is LIVE! Limited pieces. Get yours first on Telegram: [Telegram Product Link]”
This SMS served as the crucial, direct notification that cut through the noise, driving instant traffic to their Telegram channel or directly to a product page.
Telegram for Rich Engagement & Conversion:
Upon clicking the SMS link, customers landed on their Telegram channel, where the full story unfolded.
This included high-resolution “mass directory submissions, article submissions, automated blog comments images, short videos showcasing the crafting process, detailed product descriptions, and even a quick poll asking about customer preferences for future designs.
A pinned message clearly displayed the purchase link and any specific discount codes for Telegram members.
For highly sought-after items, they used Telegram’s polling feature to gauge interest before a release, further building anticipation.
The Results:
Within 12 months, this small business saw:
150% growth in their Telegram channel subscribers, all highly engaged.
3x higher conversion rates on flash sales compared to their traditional email campaigns.
Significantly increased customer loyalty, as subscribers felt part of an exclusive community.
A dramatic reduction in customer acquisition costs, as the automated nature of the Telegram bot and the directness of SMS were far more efficient than paid ads.
