A marketing campaign should be created in three steps: planning, execution, and analysis . It’s the beginning, the middle, and the end, always. The idea is to study what will be done, do it, and finally analyze the results and understand if the campaign was a success. Learn more about these steps below.
Planning
Planning is the starting point. At this point, you armenia phone number list need to think about everything that will be involved in the campaign, starting with the objective. From there, the answers to fundamental questions at this stage arise, such as:
- Who is the campaign aimed at?
- What channels are these people on?
- How long does the campaign last?
- What is the available budget ?
- What minimum results are expected?
Planning is thinking about how the campaign will be carried out, but considering that it is capable of being in terms that please the marketing management. Of course, the success of the actions is also expected!
Execution
Execution is the time to get your hands dirty! During the time when actions are being developed and published, the period can be classified as the execution phase.
Of course, it is essential to follow to the letter everything that was designed in the planning , respecting the deadlines and ensuring that the work is focused on the strategy of the brand or company.
Analysis
Analysis starts right during execution, but on a follow-up basis. If the results or audience response are much lower than expected, changes may need to be made even during this period when the campaign is active.
Once completed, the analysis is used to evaluate the results derived from the actions. At that point, it is possible to attest to the success or failure and, from that point on, use the data and insights to adjust the company’s strategy and define the next objectives.
What are the main actions of a digital campaign?
Digital is the main marketing platform practical insights for successful deployment today. Most campaigns are developed in this environment, thanks to factors such as cost, reach and, above all, the variety of media available.
It is possible to create layouts, videos, texts and distribute these files on different platforms, which adapt to all types of audiences . Therefore, digital is a concrete reality and so well regarded by professionals in the sector. See which are the most common actions and which generate the most returns in digital campaigns!
Sponsored Links
Sponsored links are available on social aub directory networks and search engines like Google. The idea is simple: pay for campaigns to promote them and, in this way, reach a greater number of people, providing more visibility to the brand.
Content Marketing
Generating content that attracts attention and is part of a journey that will generate knowledge, attract and awaken the desire to buy: this is the proposal of Content Marketing .
The technique proposes that companies have institutional blogs to disseminate publications related to their products and services, generating traffic through an inbound strategy .
Email marketing
Email remains a very interesting tool for communicating with the public. Through an email marketing strategy , it is possible to communicate with a wide selection of contacts, but taking into account their stage in the conversion funnel. These emails capture and nurture leads until they become customers.
Social networks
Social media is stabilising and attracting all kinds of audiences on its main platforms: Facebook, Instagram, LinkedIn, YouTube and Twitter. There, brands create their profiles and maintain a close relationship with the public, generating content, communicating and achieving engagement.
These media also have their built-in marketing tools that allow you to create and manage campaigns.
What are the 4 things you can’t miss in your marketing campaign?
A classic, outstanding and successful marketing campaign is made up of simple pillars that guarantee a solid starting point. Combining these elements with creativity and knowledge of the target audience is a good way to achieve the proposed objectives. Find out the 4 things you can’t miss in your campaign!
1. Disclosure
It is not enough to have a marketing campaign with first-class material and in multiple formats if you do not advertise it on the right channels. Having a website with its own domain, well structured and with unique content is essential, but it is not enough.
You can’t just rely on Google to find your content! In addition to choosing strategic keywords and using search engine optimization tools (known as SEO), it is necessary to use the most diverse means of dissemination.
You need to make sure you do everything you can to make your content available to as many people as possible. Your social media presence is therefore crucial to the success of your marketing campaign. But it’s not enough to just create a profile and leave it to the flies!
Use Facebook and Twitter, for example, to promote your content. Explore other possibilities that these tools offer, such as running giveaways and promotions.
Try promoting your material in other formats and social networks: you can use videos on Youtube, presentations on Slideshare or Prezi, images and photos on Flickr, among others. Take advantage of this diversity by multiplying the channels on which your campaign appears.
Don’t forget to exchange links with other sites . You can propose guest blog posts on blogs related to the topic you work on and invite writers to publish on your site. Value the references to your website and establish a network of collaboration with your product.
2. Strategic partnerships
The relevance of your content comes from both dissemination and referrals. That is why it is very important to have a network of strategic partners.
Content Marketing opens the door to conversations that will teach the interviewee or partner about your brand in the process. But, in addition to exchanging links, it is also necessary to generate content reciprocally. But how to do this?
Write about an important client on your blog. Conduct a video interview with an experienced consultant in their field. Find people who are already a reference and establish dialogues. Follow these profiles on social media and exchange material with them. Ask for their opinions.
When you do this – responding to comments, participating in discussions, and featuring stories – you’re doing more than just growing your audience: you’re investing in new relationships.
Make sure there is a dialogue between your marketing efforts and your partners. Knowing their priorities can help define yours.
3. Consumer retention
Customer retention is one of the main challenges for any online (or even offline) business, as the Internet is a universe of options.
To keep your customers, you should explore Content Marketing and make your campaign a constant one. Newsletters , ebooks, whitepapers and an always updated blog are tools of immense value at this time. By providing relevant information, you attract users’ attention and make them return to your site regularly.
So, make the “follow” buttons and the form for readers to subscribe to your content very visible. By creating this bond with your customer, you will have loyal consumers who will promote and defend your brand.
Also, explore other formats to attract and retain customers, such as promotions, giveaways, and special offers. Always remember to point out that these campaigns are exclusive to loyal customers and only for a limited time.
4. Results monitoring
Finally, don’t forget to monitor your marketing campaign. It’s crucial to evaluate what went well and what can be improved. There are several tools to measure the performance of your efforts. Among them, Google Analytics stands out.
But you should also use Facebook analytics (which has its own tool, Insights) and the results of your email marketing campaign .
These data and insights are essential for making decisions and creating a portfolio of your company’s best marketing practices. They also demonstrate the effectiveness of each of the strategies adopted during the campaign. These indicators will indicate the success of your business.
