When doing keyword research, you should also consider keywords that you want to exclude. These include terms that you do not want to use in your ads later. Especially in the B2B environment, you should exclude anything that could be used to identify a private user.
These can be general words like “wikipedia” or “ebay” . Identify negative keywords but also topic-specific terms like “google maps”, “holiday route” or “bicycle” – to stay with the truck route planner software example mentioned above. When setting up the campaigns, these terms are stored at the different levels (account, campaign or ad group) as required.
Group keywords
Once the keyword research is complete, it’s time to create whatsapp data meaningful keyword clusters. The aim is to group together keywords that have something in common. This is usually a common target page or a recurring term/topic.
Ideally, such a cluster should only contain a few terms and not exceed 10 keywords. If this is the case, it is advisable to break the cluster down into smaller parts. When creating text ads . Identify negative keywords the clusters should also focus on just one common aspect, as this allows the target group to be addressed precisely.
Pay attention to the keyword option
A detailed and time-consuming keyword research can quickly be ruined by choosing the wrong keyword option. Therefore, one final important tip: never book terms as broad match . Identify negative keywords even if the expected search volume is low. With this keyword option, the ads digital marketing news 12/13/2022 – 12/19/2022 are displayed for all similar but unfortunately also very strange search queries. With low search volumes, you should at least use the modified broad match + keyword .
Better alternatives, however, are to book the appropriate phrase “Phrase Match” or, ideally, to actually book the keyword as an exact match [Exact Match] . Basically, the more precisely the booked keyword matches the actual long-tail search query, the better you can recognize the searcher’s intent and tailor your ad texts to it.
Conclusion
Despite lower search volumes, successful keyword research is also possible for advertisers in the B2B environment. There are differences in the methodology and it usually takes more . Identify negative keywords time to identify a suitable keyword set for B2B brands. However, this usa b2b list supposedly higher time expenditure ultimately pays off if it can reduce the effort required for ongoing optimization.
What are your experiences or are there other helpful tools that you particularly like to use for keyword research? Feel free to write about this in the comments.
