The search engine Google has dominated the advertising landscape in search networks in Germany for years with a market share of over 90% of search queries. The B2B industry is a special case due to complex products.
In order to achieve good results with Google Ads, good keyword research is essential. It forms the basis for successful Google Ads campaigns. However, when planning for the Google keyword research for network, serious mistakes are often made right at the beginning. To avoid these, the following points should be taken into account when considering a keyword set for the campaign.
Avoid wastage
The keyword must describe the topic to be advertised (product/application/service/event) as precisely as possible. In B2B, it is best to only advertise on phone number library long-tail keywords, even if the expected search volume is often very low.
Long-tail keywords are keywords that consist of several key words. For a software provider for truck route planners, the keyword “route planner” seems attractive due to its high search volume of 2 million monthly searches. However, this keyword also refers to B2C searches.
In order to keep overlaps with B2C users as low as possible, it is advisable keyword research for to focus on the less searched keywords “truck route planner” (1,300 search queries) or “truck route planning” (40 search queries). These keywords have a higher relation to the product on offer best expert digital marketing ideas to help your business beat competitors and thus inevitably reduce wastage. In the long term, this can save costs. In addition, campaign metrics such as click rate, bounce rate, dwell time and ultimately also the conversion rate improve.
Narrow down keywords
When conducting keyword research, you should include and test as many technical terms and industry-standard terms as possible. A good starting point is your own landing pages . keyword research for brochures, product flyers, data sheets, press releases, etc. that are relevant to the campaign.
As long as technical terms have a search volume, terms of this type are particularly valuable. They increase the probability of hits when addressing potential users from the target groups. At the same time, they reduce overlap with private users (B2C).
With every new keyword, you should always ask yourself . What could be the user’s intention behind the search query?” If you are unsure about the user’s actual search intent . You usa b2b list can also search for these terms using the normal Google search function. The results displayed on the search results page (SERP) and image search usually give a good impression of how Google interprets the respective search query.
