Once you have identified the buyer personas you want to target with your micromarketing campaign, you need to understand the best ways to reach them and with what content, in order to develop better messages that bring results.
There are many ways to reach out to your audience, including:
- ads (social, podcast , radio, etc.);
- social networks ;
- video;
- E-mail;
- Content offers.
Each of your audiences will have different responses to approaches at different touchpoints in your campaigns, so it’s a good idea to make sure you have those responses already mapped to buyer personas to get the results you’re looking for.
Step 3: Implement and analyze the campaign
Once you have determined the steps of bahamas phone number list your campaign, it is time to implement them.
If you are running your first micromarketing campaign, make sure you are tracking the results and have everything prepared to understand which areas did not achieve the desired results.
Micromarketing requires you to understand your audiences and plan messages that will resonate with them in meaningful ways.
If you miss the mark even slightly, you risk losing your chances for personal connection and the bottom line of increased sales .
Analyzing your results and making a plan to improve is the best way to approach each campaign.
Micromarketing is an ongoing effort and taking the time to see what worked and what didn’t will help you successfully plan more campaigns in the future.
Examples of micromarketing
Micromarketing is not just a strategy growing tourism and retail sectors employed by companies that do not want to spend a lot on advertising and campaigns, normally required in macromarketing efforts.
In fact, the best brands use micromarketing to connect and sell to specific niches of their audiences.
Here are some examples:
Coke
The winning Share a Coke campaign aub directory began in Australia in 2014 and soon spread across the world.
By replacing the “Coca-Cola” label on its bottles with individual common names in each country, Coca-Cola was able to connect with local regions and encouraged people to buy the product to try and find their own name.
Uber
As ride-sharing giant Uber began expanding into different states, it used specific location data and common traffic issues encountered in different cities to create targeted campaigns that addressed those concerns and offered its services as a solution.
Not only did this have great results, but it felt like the company was addressing community needs on a geographic level.
Red Bull
As an energy drink, Red Bull had many different audiences it could target.
However, by concentrating marketing and sponsorship money on extreme sports, Red Bull was able to target a specific group of young men, but also made a name for itself as a sponsor of extreme events.
Because of this, the brand has become a household name associated with sporting events.
